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- Biju Janta Dal’s (BJD) election symbol Conch (Sankha) has been playing a major role in promoting “Jodi Sankha” (double conch). Jodi Sankha is a traditional folk dance native to Ganjam district, Odisha.
- The Jodi Sankha is a combined presentation of rural music along with Badya and Nrutya. The dance form is martial in nature. Other than conch, the accompanying musical instruments include Changu- Baja (a kind of drum) and Mahuri (Odia version of shehnai).
- Sound of conch is considered auspicious and Jodi Sankha troupes traditionally performed at religious functions, marriages and other processions. They also perform during cultural fests across India.