Clean Air India Initiative’ launched

Clean Air India Initiative’ launched

News

1. Prime Minister of Netherlands Mark Rutte launched the ‘Clean Air India Initiative’ in the national capital on Thursday.

Important Facts

2. The campaign aims to curb air pollution in Indian cities.
3. The Clean Air India Initiative is a collaborative project between Get In The Ring, the government of the Netherlands, Start-up India, and INDUS Forum, an online matchmaking platform of Indian and Dutch businesses.
4. An ‘INDUS impact’ projects is initiated to curb the severe air pollution in Delhi.
5. It aims to halt the hazardous burning of paddy stubble by promoting business partnerships that “upcycle” it.
6. This entails using paddy straw as feedstock to make materials that would find use in construction and packaging — a technology and expertise that Dutch companies are keen to market in India.
7. To solve the global problems Mark Rutte suggests

• Governments must articulate about the problems they want to solve
• bring together the right partners
• Channelise entrepreneurs in the right direction

5. Sigrid Kaag, the Dutch Minister for Foreign Trade and Development Cooperation, said that Sustainable businesses present an opportunity to do social good, as they represent a for-profit orientation in the right framework.
6. Experts estimating that 80% of India is not covered by AQM data collecting which is the first step toward monitoring and combating air pollution.
7. This improves the business opportunities for Dutch firms for sale of equipment (such as sensors), data, and solutions concerning air quality monitoring (AQM).