Create in India’ Initiative

Source – This post on Create in India’ Initiative is based on the article “PM urges participation in ‘Create in India’ challenges, says it is a huge platform” published in The Hindu on 30th September 2024.

Why in News?

Recently, Ministry of Information and Broadcasting released Create in India’ Initiative.

About Create in India’ Initiative

1. Launched by: Ministry of Information and Broadcasting

2. Aim: The core aim of ‘Create in India’ is to encourage Indian businesses, startups, and individuals to develop innovative products, technologies, and services that are globally competitive.

3. The Ministry of Information and Broadcasting has introduced 25 challenges to foster talent and creativity across diverse sectors, such as music, education and anti-piracy.

4. Focus: Individuals who are skilled in areas like music, education, and anti-piracy to participate in the challenges. Participants can gain recognition and a larger platform for their creativity.

Creators, including those in bands or working for community radio were also encouraged to join.

6. This initiative complements the ‘Make in India’ campaign by emphasizing the need for Indian manufacturers and entrepreneurs not just to produce goods but also to generate value through original designs, technology, and innovation.

7. World Audio Visual & Entertainment Summit (WAVES) Website: Creators are encouraged to participate by registering on the official website, [wavesindia.org](http://wavesindia.org), which serves as a hub for these challenges.

Objectives of the ‘Create in India’ Initiative:

1.  Foster Intellectual Property Rights (IPR): The initiative seeks to create awareness about the importance of Intellectual Property Rights (IPR) and to protect and promote innovation. It aims to empower Indian innovators to secure patents, trademarks, and copyrights, enhancing their ability to compete internationally.

2. Encourage Local Design and Creativity: ‘Create in India’ emphasizes developing original designs and creative solutions tailored to both the domestic and international markets. This includes sectors like fashion, electronics, software development, and the arts.

3. Boost Employment and Entrepreneurship: ‘Create in India’ is expected to create jobs and promote entrepreneurship, especially in high-value sectors like technology, biotechnology, pharmaceuticals, and renewable energy by nurturing an ecosystem that supports innovation.

4. Global Competitiveness: The initiative is designed to make Indian products, innovations, and services globally recognized by enhancing quality standards and fostering original ideas. This aligns with Prime Minister Narendra Modi’s push for products that meet global quality standards while supporting local artisans and industries.

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