Department of Consumer Affairs launches ‘Jagriti’, a mascot to empower consumers and generate awareness towards consumer rights

Source: The post is based on the article “Department of Consumer Affairs launches ‘Jagriti’, a mascot to empower consumers and generate awareness towards consumer rights” published in PIB on 15th July 2022

What is the News?

The Department of Consumer Affairs(DoCA) has launched “Jagriti”.

What is Jagriti?

Jagriti is a mascot for empowering consumers and generating awareness of their rights. It will be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers.

Aim: To strengthen its consumer awareness campaign presence in digital and multimedia and reinforce a young empowered and informed consumer as a top-of-mind consumer rights awareness recall brand.

Themes: The Jagriti mascot will be used to generate consumer awareness about various themes of the Department like provisions of the Consumer Protection Act 2019, Hallmarking, National Consumer Helpline toll-free number 1915, and provisions of the weights & measures Act among others.

Tagline: Jagriti mascot shall be shown along with tagline “Jago Grahak Jago” in all its media campaigns.