DPIIT and Ministry of Rural Development jointly launch ‘One District One Product’ Wall at SARAS Ajeevika Store

Source: The post is based on the article “DPIIT and Ministry of Rural Development jointly launch ‘One District One Product’ Wall at SARAS Ajeevika Store”  published in PIB on 12th August 2023.

What is the News?

Department for Promotion of Industry and Internal Trade(DPIIT), Ministry of Commerce & Industry has collaborated with the Ministry of Rural Development to launch One District One Product (ODOP) Wall.

What is One District One Product (ODOP) Wall?

ODOP Wall is a collaboration between One District One Product (ODOP) initiative and SARAS Aajeevika.

This collaboration aims to drive consumers towards boosting sales and increasing the visibility of SARAS products.This will help in promoting indigenous crafts and artisans of rural SHGs women.

What is SARAS Aajeevika?

SARAS Mela is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission [DAY-NRLM], Ministry of Rural Development (MoRD).

Aim: To bring the rural women SHG members formed under DAY NRLM under one platform to showcase their skills, sell and build linkages with potential market players at a fair price.

What is One District One Product (ODOP) initiative?

One District One Product(ODOP) is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry.

It is aimed at fostering balanced regional development across all districts of the country.The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling holistic socioeconomic growth across all regions. 

The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.