India among the most trusted nations globally: Report

India among the most trusted nations globally: Report

PT Facts

News: The 2019 Edelman Trust Barometer report released in Davos.

Facts:

India’s status:

• India is among the most trusted nations globally when it comes to government, business, NGOs and media but the country’s brands are among the least-trusted.
• India’s Global Trust Index increased by 3 points to 52.
• India was at the second place in the informed public category and third place in the general population category.
• Companies headquartered in India, Mexico and Brazil are the least trusted, followed by China and South Korea. Score of India and Brazil is 40%, that of Mexico and China stood at 36% and 41%, respectively.

Other countries’ status:

• China topped the Trust Index among both the informed public and the general population segments, with scores of 79 and 88 respectively.
• In terms of trust in companies headquartered in countries, the most trusted are those from Switzerland, Germany and Canada.
• There is a growing feeling of pessimism about the future, with only one-in-three mass population respondents in the developed world believing his or her family would be better off in the next five years.

About the survey:
Edelman’s Trust Barometer is an annual global trust survey which measures attitudes about the state of trust in business, government, NGOs and the media. The Trust Barometer surveys over 33,000 respondents from 28 different countries. Through the Trust Barometer, Edelman helps its clients better understand the fragile roots of trust and above all, how to navigate these with responsible actions and behaviour – helping their businesses and organisations thrive.