About the Pyramid Scheme:

A pyramid scheme is a sketchy and unsustainable business model where a few top-level members recruit newer members. Those members pay upfront costs up the chain to those who enrolled them. As newer members in turn recruit underlings of their own, a portion of the subsequent fees they receive is also kicked up the chain. In a pyramid scheme, the major profit comes from the recruitment fees rather than the sale of the actual products. Multi-Level Marketing operations (MLMs) are similar to pyramid schemes with one difference: they involve the sale of tangible goods.

Source: EPIC May 2022