Union Minister convenes a meeting of Union Ministers and MPs from coastal states of the country to discuss the ongoing countrywide Coastal Clean Up Campaign launched by the Ministry of Earth Sciences

Source: The post is based on the article “Union Minister convenes a meeting of Union Ministers and MPs from coastal states of the country to discuss the ongoing countrywide Coastal Clean Up Campaign launched by the Ministry of Earth Sciences” published in PIB on 29th July 2022.

What is the News?

The Union Minister of Earth Sciences has convened a meeting of Union Ministers and Members of Parliament from coastal states of the country to discuss the ongoing countrywide Coastal Clean Up Campaign launched by the Ministry of Earth Sciences.

What is the Coastal Clean Up Campaign?

Coastal Clean-Up campaign is a 75-day campaign launched by the government to clean up coastal beaches and raise awareness about “Swachh Sagar, Surakshit Sagar”.

Aim: To make awareness about reducing marine litter, minimal use of plastics, segregation at source and waste management.

The campaign will culminate on “International Coastal Clean-up Day” (17th September 2022).

Impact: Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying our marine life.

What is Eco Mitram?

It is a mobile app launched to spread awareness about the campaign and also for the common people to voluntary registration for the beach cleaning activity on the 17th of September 2022.