1.0Free UPSC IAS Preparation Syllabus and Materials For Aspirantshttps://forumias.com/blogGaurav Yadavhttps://forumias.com/blog/author/gaurav/rich600338<blockquote class="wp-embedded-content" data-secret="hqVHQzYEJs"><a href="https://forumias.com/blog/surrogate-advertising-explained-pointwise/">Surrogate Advertising – Explained Pointwise</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://forumias.com/blog/surrogate-advertising-explained-pointwise/embed/#?secret=hqVHQzYEJs" width="600" height="338" title="“Surrogate Advertising – Explained Pointwise” — Free UPSC IAS Preparation Syllabus and Materials For Aspirants" data-secret="hqVHQzYEJs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> Surrogate advertising refers to the indirect promotion of products whose direct advertising is prohibited or restricted, such as alcohol and tobacco. Companies advertise another product, such as soda, music CDs, mineral water or lifestyle products, using the same brand name, logo or imagery to maintain and promote the original brand.https://forumias.com/blog/wp-content/uploads/2026/08/Gemini_Generated_Image_hz7fkshz7fkshz7f-1024x559.png