{"id":114438,"date":"2021-06-24T11:01:44","date_gmt":"2021-06-24T05:31:44","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=114438"},"modified":"2021-07-01T11:25:32","modified_gmt":"2021-07-01T05:55:32","slug":"google-hit-with-european-union-antitrust-probe-on-ad-tech-dominance","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/google-hit-with-european-union-antitrust-probe-on-ad-tech-dominance\/","title":{"rendered":"Google hit with European Union antitrust probe on ad-tech dominance"},"content":{"rendered":"<p><b><span data-contrast=\"none\">Synopsis:\u00a0Google faces a European Union enquiry into its advertising technology.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Introduction\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"none\">What is\u00a0Anti-Trust\u00a0Policy?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"none\">EU\u00a0developed its\u00a0Antitrust policy\u00a0based on\u00a0Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" aria-setsize=\"-1\" data-aria-posinset=\"277\" data-aria-level=\"1\"><span data-contrast=\"none\">Article 101 prohibits anti-competitive agreements between two or more independent market operators.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" aria-setsize=\"-1\" data-aria-posinset=\"278\" data-aria-level=\"1\"><span data-contrast=\"none\">Article 102 prohibits abusive\u00a0behaviour\u00a0by companies holding a dominant position on any given market.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">The goal of EU\u2019s anti-trust policy is to create a level playing field in the free market and prevent businesses from having too much power.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If companies found violative of any of the provisions, EU will initiate an Anti-trust probe on them.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Conclusion\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" aria-setsize=\"-1\" data-aria-posinset=\"282\" data-aria-level=\"1\"><span data-contrast=\"none\">We are concerned that Google has made it more difficult for competitors to compete in internet advertising. Google and publishers\u00a0monetise\u00a0their internet services with the help of online advertising services.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Source:\u00a0<\/span><\/b><a href=\"https:\/\/www.business-standard.com\/article\/international\/google-hit-with-european-union-antitrust-probe-on-ad-tech-dominance-121062300053_1.html\"><b><span data-contrast=\"none\">Click here<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Synopsis:\u00a0Google faces a European Union enquiry into its advertising technology.\u00a0 Introduction\u00a0\u00a0 What is\u00a0Anti-Trust\u00a0Policy?\u00a0 EU\u00a0developed its\u00a0Antitrust policy\u00a0based on\u00a0Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU).\u00a0 Article 101 prohibits anti-competitive agreements between two or more independent market operators.\u00a0 Article 102 prohibits abusive\u00a0behaviour\u00a0by companies holding a dominant position on any given&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/google-hit-with-european-union-antitrust-probe-on-ad-tech-dominance\/\">Continue reading <span class=\"screen-reader-text\">Google hit with European Union antitrust probe on ad-tech dominance<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230,8043,1566,164,9],"tags":[],"class_list":["post-114438","post","type-post","status-publish","format-standard","hentry","category-9-pm-daily-articles","category-current-affairs-cat","category-daily-factly-articles","category-international-relations-daily-factly-articles","category-public","entry"],"jetpack_featured_media_url":"","views":{"total":0,"cached_at":1700770922,"cached_date":1704868958},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/114438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=114438"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/114438\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=114438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=114438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=114438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}