{"id":149384,"date":"2021-11-27T21:33:10","date_gmt":"2021-11-27T16:03:10","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=149384"},"modified":"2021-11-27T21:33:10","modified_gmt":"2021-11-27T16:03:10","slug":"indian-agriculture-needs-a-verghese-kurien","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/indian-agriculture-needs-a-verghese-kurien\/","title":{"rendered":"Indian agriculture needs a Verghese Kurien"},"content":{"rendered":"\n

News: <\/strong>26th Nov, 2021 was Kurien\u2019s 100th birth anniversary<\/p>\n

What is the legacy of Verghese Kurien?<\/strong><\/h5>\n

Architect of a rural revolution: <\/strong>He transformed the lives of millions of farmers in Gujarat. Poverty alleviation and social transformation was central to his idea of Co-operative model.<\/p>\n

Professional integrity: <\/strong>There were many who saw him as an outsider due to his diverse socio-economic background. But Kurien won the farmers over with his professional integrity and his vision of a central role for farmers in India\u2019s journey of development.<\/p>\n

Launched the White Revolution: <\/strong>He was behind the design of Amul as a co-operative, that later became a global brand and transformed India as the largest milk producing nation in the world.<\/p>\n

\u00a0Co-operative model of business development:<\/strong> He decided that Amul would grow and establish its identity neither as a public sector undertaking nor as a private corporate entity. He felt that, the co-operative model, was in the best interests of Gujarat\u2019s milk producers.<\/p>\n

Learning from the Best practices<\/strong>: He borrowed the ideas and the practices of the corporate world in areas such as innovation in marketing and management, branding and technology etc<\/p>\n

How has Amul performed in the years after the demise of Verghese Kurien?<\/strong><\/h5>\n

Amul has grown steadily on the strong foundation laid by its visionary leader, diversifying its product range and adding new ones.<\/p>\n

Amul remains one of India\u2019s best-known food brands and is an inspiration to other dairy cooperatives such as Nandini in Karnataka, Aavin in Tamil Nadu and Verka in Punjab.<\/p>\n

Has cooperative sector benefitted from Amul’s success?
\n<\/strong><\/h5>\n

Sadly, Amul\u2019s success has not been the catalyst for an economic transformation at the grassroots level. It has neither resulted in similar movements across other agricultural commodities in India.<\/p>\n

The cooperative movement in India is in a state of uncertainty.<\/strong> It has suffered due to lack of professional management, adequate finance and poor adoption of technology.<\/p>\n

Source:<\/strong> This post is based on the article \u201cIndian agriculture needs a Verghese Kurien<\/strong>\u201d published in The Hindu<\/strong> on 27th November<\/strong> 2021<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

News: 26th Nov, 2021 was Kurien\u2019s 100th birth anniversary What is the legacy of Verghese Kurien? Architect of a rural revolution: He transformed the lives of millions of farmers in Gujarat. Poverty alleviation and social transformation was central to his idea of Co-operative model. Professional integrity: There were many who saw him as an outsider… Continue reading Indian agriculture needs a Verghese Kurien<\/span><\/a><\/p>\n","protected":false},"author":10316,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230,9],"tags":[216],"class_list":["post-149384","post","type-post","status-publish","format-standard","hentry","category-9-pm-daily-articles","category-public","tag-gs-paper-3","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/149384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10316"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=149384"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/149384\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=149384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=149384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=149384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}