{"id":261348,"date":"2023-09-22T20:29:07","date_gmt":"2023-09-22T14:59:07","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=261348"},"modified":"2023-09-22T20:29:07","modified_gmt":"2023-09-22T14:59:07","slug":"a-light-bulb-moment-for-the-indian-fan-market","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/a-light-bulb-moment-for-the-indian-fan-market\/","title":{"rendered":"A light-bulb moment for the Indian fan market"},"content":{"rendered":"\n<p><strong>Source<\/strong>&#8211; The post is based on the article <strong>\u201cA light-bulb moment for the Indian fan market\u201d <\/strong>published in <strong>\u201cThe Hindu\u201d <\/strong>on <strong>22nd September 2023<\/strong>.<\/p>\n<p><strong>Syllabus: <\/strong>GS3- Indian Economy \u2013 Industries and industrial policies<\/p>\n<p><strong>News<\/strong>&#8211; The article explain the issue of energy efficiency of ceiling fans for sustainable energy transition<\/p>\n<h2><strong>Why ceiling fans are crucial for energy transition in India?<\/strong><\/h2>\n<p>India has an objective of achieving a<strong> 45% reduction in harmful emissions per unit of GDP by 2030 <\/strong>compared to 2005. It necessitates a significant decrease in the <strong>energy used <\/strong>for economic activities.<\/p>\n<p>Approximately <strong>one-third of all electricity consumed<\/strong> in India is attributed to households. The ceiling fans constitute around <strong>25% of household electricity usag<\/strong>e, according to a 2020 survey by the <strong>Council on Energy, Environment, and Water (CEEW). <\/strong><\/p>\n<p>The<strong> India Cooling Action Plan<\/strong> predicts that the number of fans in operation in India could double to <strong>one billion by 2038<\/strong>.<\/p>\n<h2><strong>What are efforts by the government to improve the energy efficiency of ceiling fans?<\/strong><\/h2>\n<p>The Bureau of Energy Efficiency mandated the <strong>Standards and Labelling (S&amp;L) program <\/strong>for ceiling fans in May 2022. This marked a significant shift from the<strong> voluntary program <\/strong>introduced in 2009.<\/p>\n<p>However, <strong>&#8216;5-star&#8217; rated fans<\/strong> are priced at twice the cost of regular, unrated fans. It is posing a <strong>substantial barrier to adoption<\/strong> in India&#8217;s price-sensitive market.<\/p>\n<p>To address this challenge, the <strong>Energy Efficiency Services Limited (EESL)<\/strong> is planning an initiative aimed at selling<strong> 10 million &#8216;5-star&#8217; ceiling fans<\/strong>.<\/p>\n<p>This program aspires to revolutionize the fan market in a manner similar to LED lamps under the <strong>UJALA program. <\/strong><\/p>\n<h2><strong>What should be the way forward for sustainable and advantageous transformation of the ceiling fan market?<\/strong><\/h2>\n<p><strong>Maintain a technology-neutral policy-<\/strong> Ceiling fans offer a <strong>broader range of technologies<\/strong>, each with its own <strong>advantages and trade-offs.<\/strong><\/p>\n<p>A policy that accommodates<strong> multiple specifications<\/strong> would be <strong>more cost-effective<\/strong> in the long term.<\/p>\n<p>A t<strong>echnology-neutral demand aggregation policy<\/strong> should allow manufacturers to offer various technologies to consumers, <strong>fostering competition <\/strong>and ensuring <strong>cost-effective market transformation. <\/strong><\/p>\n<p><strong>Strike a balance between price reduction and quality management-<\/strong> The significant price pressure on LED bulbs during the UJALA program led to the entry of <strong>lower-quality products<\/strong> into the market.<\/p>\n<p>While replacing a light bulb is<strong> relatively easy and inexpensive,<\/strong> replacing a ceiling fan is <strong>inconvenient and costly. <\/strong><\/p>\n<p><strong>Low-quality products <\/strong>could erode consumer trust in the new technology, prompting them to revert to <strong>traditional fans. <\/strong><\/p>\n<p><strong>Development of high-quality domestic manufacturing capabilities- <\/strong>India has overlooked the importance of maintaining the <strong>quality of local manufacturing <\/strong>and reducing <strong>reliance on imported components. <\/strong><\/p>\n<p>India can capitalize on its <strong>extensive domestic market<\/strong> to achieve <strong>economies of scale <\/strong>for both finished products and components.<\/p>\n<p>It is crucial to update <strong>Indian quality and performance standard<\/strong>s to align with <strong>international benchmarks<\/strong>, ensuring that domestic manufacturers remain<strong> competitive.<\/strong><\/p>\n<p><strong>More resources to enhance the standard and labeling program-<\/strong> It is estimated that at least <strong>30% of India&#8217;s ceiling fan market<\/strong> operates<strong> informally<\/strong>. This segment is expected to be slow in <strong>adopting new technologies<\/strong> and will likely continue selling less efficient fans.<\/p>\n<p>Therefore, the <strong>Bureau of Energy Efficiency and its State-designated agencies<\/strong> should leverage their <strong>market monitoring authority<\/strong> to ensure that products carrying <strong>genuine energy performance labels<\/strong> reach consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source&#8211; The post is based on the article \u201cA light-bulb moment for the Indian fan market\u201d published in \u201cThe Hindu\u201d on 22nd September 2023. Syllabus: GS3- Indian Economy \u2013 Industries and industrial policies News&#8211; The article explain the issue of energy efficiency of ceiling fans for sustainable energy transition Why ceiling fans are crucial for&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/a-light-bulb-moment-for-the-indian-fan-market\/\">Continue reading <span class=\"screen-reader-text\">A light-bulb moment for the Indian fan market<\/span><\/a><\/p>\n","protected":false},"author":10320,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230,9],"tags":[216,8184,10498],"class_list":["post-261348","post","type-post","status-publish","format-standard","hentry","category-9-pm-daily-articles","category-public","tag-gs-paper-3","tag-indian-economy","tag-the-hindu","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/261348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10320"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=261348"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/261348\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=261348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=261348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=261348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}