{"id":285178,"date":"2024-03-01T19:00:16","date_gmt":"2024-03-01T13:30:16","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=285178"},"modified":"2024-03-01T18:29:41","modified_gmt":"2024-03-01T12:59:41","slug":"kurukshetra-feb-2024-summary-one-district-one-product-odop-explained-pointwise","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/kurukshetra-feb-2024-summary-one-district-one-product-odop-explained-pointwise\/","title":{"rendered":"[Kurukshetra Feb 2024 Summary] One District One Product (ODOP)- Explained Pointwise"},"content":{"rendered":"<p>Government of India has launched<span style=\"color: #ff0000;\"> One District One Product initiative<\/span> for development of Indian Agricultural Sector under the vision of Aatmanirbhar Bharat. This initiative is in sync with the government&#8217;s vision that the <span style=\"color: #ff0000;\">benefits of development must reach the last-mile citizens<\/span>. This vision can only be ensured by public policy interventions like ODOP, which are effective and sustainable.<\/p>\n<figure id=\"attachment_285221\" aria-describedby=\"caption-attachment-285221\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-285221\" src=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/One-District-One-Product.png?resize=600%2C297&#038;ssl=1\" alt=\"One District One Product\" width=\"600\" height=\"297\" srcset=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/One-District-One-Product.png?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/One-District-One-Product.png?resize=768%2C380&amp;ssl=1 768w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/One-District-One-Product.png?w=1001&amp;ssl=1 1001w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-285221\" class=\"wp-caption-text\">Source- Yojana<\/figcaption><\/figure>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; text-align: center;\"><strong>Table of Content<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 100%;\"><a href=\"#toc1\">What is One District One Product?<\/a><br \/>\n<a href=\"#toc2\">What are the components of One District One Product?<\/a><br \/>\n<a href=\"#toc3\">What are the benefits of the scheme?<\/a><br \/>\n<a href=\"#toc4\">What are the challenges of the Scheme?<\/a><br \/>\n<a href=\"#toc5\">What should be the way Forward?<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span style=\"color: #000000;\"><a id=\"toc1\"><\/a>What is One District One Product?<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"color: #000000;\"><strong>One District One Product-<\/strong><\/span> \u2018One District One Product\u2019 (ODOP) initiative has been launched under \u2018Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) Scheme\u2019.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The major objectives of the PMFME scheme through ODOP<\/strong><\/span><br \/>\n(<strong>a<\/strong>) <span style=\"color: #ff0000;\">Improved access to financial assistance<\/span> to micro food processing entrepreneurs for technological upgradation<br \/>\n(<strong>b<\/strong>) <span style=\"color: #ff0000;\">Funding outlay of Rs. 10,000 cr<\/span> to support over 2 lakh micro-food processing enterprises comprising FPOs, SHGs and Co-operatives in India<br \/>\n(<strong>c<\/strong>) <span style=\"color: #ff0000;\">Capacity building of micro-food processing enterprises<\/span> through skill training, enhanced technical knowledge, and hand holding services<br \/>\n(<strong>d<\/strong>) Enabling the existing informal entities into formal registration as \u2018<span style=\"color: #ff0000;\">agri-based business enterprises<\/span>\u2019.<\/p>\n<p><span style=\"color: #000000;\"><strong>Products under the scheme<br \/>\n<\/strong><span style=\"color: #333333;\"><strong>a.<\/strong> The products under ODOP can be <span style=\"color: #ff0000;\">perishable agricultural produce<\/span>, <span style=\"color: #ff0000;\">cereal-based product<\/span>, or a <span style=\"color: #ff0000;\">food product widely produced in a district<\/span> and their allied sectors. <strong>For ex-<\/strong> Mango, Potato, Litchi, Tomato, Tapioca, Kinnu, Bhujia, Petha, Papad, Pickle, Millet-based products, Fisheries, Poultry, Meat as well as Animal feed.<\/span><\/span><\/p>\n<p><strong>b.<\/strong> <span style=\"color: #ff0000;\">Traditional<\/span> and <span style=\"color: #ff0000;\">innovative products<\/span> <span style=\"color: #ff0000;\">including waste to wealth products<\/span> could be supported under the Scheme. <strong>For ex-<\/strong> Honey, Minor forest products in tribal areas, Traditional Indian herbal edible items like turmeric, amla, haldi.<\/p>\n<p><span style=\"color: #000000;\"><strong>Process of approval<br \/>\n<\/strong><span style=\"color: #333333;\">The State governments must carry out a baseline survey to identify the food product for a district. The Union government approves these products, which will be provided financial assistance for value addition.<\/span><\/span><\/p>\n<p>Under the ODOP scheme, the Government of India has approved <span style=\"color: #ff0000;\">137 unique products<\/span> in <span style=\"color: #ff0000;\">713 districts<\/span> of 35 States and UTs.<\/p>\n<h2><span style=\"color: #000000;\"><strong><a id=\"toc2\"><\/a>What are the components of One District One Product?<\/strong><\/span><\/h2>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; height: 390px;\">\n<tbody>\n<tr style=\"height: 150px;\">\n<td style=\"width: 32.4242%; height: 150px;\"><strong>Common Infrastructure<\/strong><\/td>\n<td style=\"width: 67.5758%; height: 150px;\">The ODOP scheme has made provisions for <span style=\"color: #ff0000;\">usage of common infrastructure facilities<\/span> <span style=\"color: #ff0000;\">at rural areas<\/span> for all the FPOs, SHGs and Cooperatives. The infrastructure facilities can be utilised for <span style=\"color: #ff0000;\">sorting<\/span>, <span style=\"color: #ff0000;\">grading<\/span>, <span style=\"color: #ff0000;\">warehousing<\/span>, and <span style=\"color: #ff0000;\">cold<\/span> <span style=\"color: #ff0000;\">storage<\/span> of ODOP products.<\/td>\n<\/tr>\n<tr style=\"height: 150px;\">\n<td style=\"width: 32.4242%; height: 150px;\"><strong>Development of Clusters<\/strong><\/td>\n<td style=\"width: 67.5758%; height: 150px;\">There are provisions of <span style=\"color: #ff0000;\">development of multiple clusters for one product<\/span> or <span style=\"color: #ff0000;\">one cluster being extended to multiple districts<\/span> depending upon the nature of products and perishable goods.<\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 32.4242%; height: 30px;\"><span style=\"color: #333333;\"><strong>Value-Addition<\/strong><\/span><\/td>\n<td style=\"width: 67.5758%; height: 30px;\">The cluster-based approach has\u00a0<span style=\"color: #ff0000;\">facilitated processing<\/span> and <span style=\"color: #ff0000;\">ensuring effective marketing ecosystem<\/span> for the various products under ODOP.<\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 32.4242%; height: 30px;\"><strong>Branding and Marketing<\/strong><\/td>\n<td style=\"width: 67.5758%; height: 30px;\"><span style=\"color: #ff0000;\">Common brand<\/span>, <span style=\"color: #ff0000;\">Common packaging<\/span> and <span style=\"color: #ff0000;\">Common<\/span><br \/>\n<span style=\"color: #ff0000;\">standards<\/span> have been instituted to make the ODOP products available to the consumers.<\/td>\n<\/tr>\n<tr style=\"height: 30px;\">\n<td style=\"width: 32.4242%; height: 30px;\"><strong>Institutional Architecture<\/strong><\/td>\n<td style=\"width: 67.5758%; height: 30px;\"><span style=\"color: #ff0000;\">Project Management Units<\/span> (<span style=\"color: #ff0000;\">PMUs<\/span>) have been set up with experts and consultants to guide the <span style=\"color: #ff0000;\">State Nodal Agencies <\/span>(SNAs), <span style=\"color: #ff0000;\">State Level Approval Committee<\/span> (SLAC) and <span style=\"color: #ff0000;\">District Level Committee<\/span> (DLC),<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #000000;\"><strong><a id=\"toc3\"><\/a>What are the benefits of the scheme?<\/strong><\/span><\/h2>\n<p>(<strong>a<\/strong>) <strong>Local and community development-<\/strong> The scheme promotes local and community development by providing <span style=\"color: #ff0000;\">in-situ employment<\/span>, <span style=\"color: #ff0000;\">empowering rural women and youth<\/span>, and <span style=\"color: #ff0000;\">nurturing the sustainable livelihoods<\/span> for them.<\/p>\n<p>(<strong>b<\/strong>) <strong>Economic Self-reliance-<\/strong> The One District One Product initiative aims at promoting and preserving the local best practices and micro-enterprises, enabling the creation of local economically self-reliant ecosystem. <strong>For ex-<\/strong> <span style=\"color: #ff0000;\">Promotion of tribal products through ODOP initiative makes the tribals economically self-reliant<\/span>.<\/p>\n<p>(<strong>c<\/strong>) <strong>Skill Development and entrepreneurship-<\/strong> The initiative has facilitated the skilling, upskilling, reskilling and training of local talent, which in turn has <span style=\"color: #ff0000;\">promoted localised entrepreneurship<\/span> and <span style=\"color: #ff0000;\">region-specific innovations.\u00a0<span style=\"color: #333333;\"><strong>For ex-<\/strong> Rise in entrepreneurship in the Makhana producing District of Darbhanga in Bihar.<\/span><\/span><\/p>\n<p>(<strong>d<\/strong>) <strong>Local to global approach-<\/strong> The initiative of One District One Product has <span style=\"color: #ff0000;\">enhanced exports\/foreign exchange earnings<\/span> of the nation. It has led to the <span style=\"color: #ff0000;\">development of agri-based MSME<\/span> and to the \u2018<span style=\"color: #ff0000;\">Aatmanirbhar Bharat<\/span>&#8216; movement.<\/p>\n<h2><span style=\"color: #000000;\"><strong><a id=\"toc4\"><\/a>What are the challenges of the Scheme?<\/strong><\/span><\/h2>\n<p>(<strong>a<\/strong>) <strong><span style=\"color: #333333;\">Lack of adequate storage infrastructure-<\/span><\/strong> India lacks adequate and effective post harvest infrastructures like <span style=\"color: #ff0000;\">cold-chain infrastructure<\/span> for the storage of perishable products under ODOP.<\/p>\n<p>(<strong>b<\/strong>) <strong>Low access to financial support-<\/strong> The producers of the distinct products under the ODOP initiative lack access to adequate financial support for scaling their businesses. <strong>For ex-<\/strong> <span style=\"color: #ff0000;\">Inadequate credit linkages<\/span> in the aspirational districts producing distinct products.<\/p>\n<p>(<strong>c<\/strong>) <strong>Market linkages-<\/strong> The lack of forward and backward marketing linkages of the products is still a pertinent challenge for the success of ODOP.<\/p>\n<p>(<strong>d<\/strong>) <strong>Low awareness-<\/strong> There is lack of awareness among the producers of these distinct products about the benefits of this initiative.<\/p>\n<p>(<strong>e<\/strong>) <strong>Less penetration of FPOs, SHGs in food processing sector-<\/strong> There is less penetration of FPOs and SHGs in the food processing sector in the<span style=\"color: #ff0000;\"> eastern and north-eastern states<\/span> of the country.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">Read More- <a href=\"https:\/\/forumias.com\/blog\/kurukshetra-feb-2024-summary-food-storage-infrastructure-explained-pointwise\/#gsc.tab=0\" target=\"_blank\" rel=\"noopener\">Food Storage Infrastructure<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong><span style=\"color: #000000;\"><a id=\"toc5\"><\/a>What should be the way Forward?<\/span><\/strong><\/h2>\n<p><strong>1. Modernization of the existing storage to include horticultural crops-<\/strong> The existing warehousing infrastructure must be modernised to include <span style=\"color: #ff0000;\">perishable commodities<\/span> like <span style=\"color: #ff0000;\">fruits<\/span>, <span style=\"color: #ff0000;\">vegetables<\/span>, <span style=\"color: #ff0000;\">milk<\/span>, <span style=\"color: #ff0000;\">meat<\/span>, <span style=\"color: #ff0000;\">fish<\/span>, which are included in the ODOP scheme.<\/p>\n<p><strong>2. Exploration of PPP route-<\/strong> The PPP route must be explored to create modern storage systems for ODOP products and their marketing.<\/p>\n<p><strong>3. Investment in Research and Innovation-<\/strong> Investment in agricultural research and innovation to develop new technologies for climate resilient crop varieties must be scaled up. <strong>For ex-<\/strong> <span style=\"color: #ff0000;\">Development of drought resistant crops varieties for ODOP products<\/span>.<\/p>\n<p><strong>4. Improving financial access-<\/strong> The awareness about the financial benefits under the scheme must be increased to improve the financial access of producers.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">Read More- <a href=\"https:\/\/indianexpress.com\/article\/opinion\/columns\/what-each-district-says-about-indias-progress-and-how-it-can-help-frame-better-policies-9182656\/\" target=\"_blank\" rel=\"noopener\">The Indian Express<\/a><br \/>\nUPSC Syllabus- Agricultural Marketing- GS 3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Government of India has launched One District One Product initiative for development of Indian Agricultural Sector under the vision of Aatmanirbhar Bharat. This initiative is in sync with the government&#8217;s vision that the benefits of development must reach the last-mile citizens. This vision can only be ensured by public policy interventions like ODOP, which are&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/kurukshetra-feb-2024-summary-one-district-one-product-odop-explained-pointwise\/\">Continue reading <span class=\"screen-reader-text\">[Kurukshetra Feb 2024 Summary] One District One Product (ODOP)- Explained Pointwise<\/span><\/a><\/p>\n","protected":false},"author":10357,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[130,1,10627],"tags":[],"class_list":["post-285178","post","type-post","status-publish","format-standard","hentry","category-7-pm","category-uncategorized","category-yojana-and-kurukshetra-summary","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/285178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10357"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=285178"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/285178\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=285178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=285178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=285178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}