{"id":286819,"date":"2024-03-13T18:41:22","date_gmt":"2024-03-13T13:11:22","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=286819"},"modified":"2024-03-13T18:41:22","modified_gmt":"2024-03-13T13:11:22","slug":"uniform-code-for-pharmaceutical-marketing-practices-ucpmp-2024","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/uniform-code-for-pharmaceutical-marketing-practices-ucpmp-2024\/","title":{"rendered":"Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024"},"content":{"rendered":"<p><strong>Source<\/strong>-This post on <strong>Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024<\/strong> is based on the article &#8220;<a href=\"https:\/\/www.thehindu.com\/sci-tech\/health\/ucpmp-specifies-the-rules-for-the-use-of-the-words-safe-and-new-for-drugs\/article67944189.ece#:~:text=The%20Department%20of%20Pharmaceuticals%20issued,an%20interview%2C%20and%20that%20they\" target=\"_blank\" rel=\"noopener\"><strong>Government issues marketing code for pharmaceutical firms<\/strong><\/a>&#8221; published in &#8220;<strong>The Hindu<\/strong>&#8221; on 13th March 2024.<\/p>\n<h2>Why in the News?<\/h2>\n<p>The government has recently issued the Uniform Code for Pharmaceutical Marketing Practices (UCPMP), 2024. <span style=\"color: #ff0000;\">It<\/span> <span style=\"color: #ff0000;\">aims to regulate unethical practices in the pharmaceutical industry<\/span>.<\/p>\n<h2>What are the key provisions of UCPMP 2024?<\/h2>\n<figure id=\"attachment_286825\" aria-describedby=\"caption-attachment-286825\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-286825\" src=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/Uniform-Code-for-Pharmaceutical-Marketing-Practices-UCPMP-2024.png?resize=300%2C202&#038;ssl=1\" alt=\"Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024\" width=\"300\" height=\"202\" srcset=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/Uniform-Code-for-Pharmaceutical-Marketing-Practices-UCPMP-2024.png?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/Uniform-Code-for-Pharmaceutical-Marketing-Practices-UCPMP-2024.png?resize=768%2C518&amp;ssl=1 768w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2024\/03\/Uniform-Code-for-Pharmaceutical-Marketing-Practices-UCPMP-2024.png?w=789&amp;ssl=1 789w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-286825\" class=\"wp-caption-text\">Source- The Print<\/figcaption><\/figure>\n<p><strong>1. Prohibits gifts<\/strong>&#8211; The code prohibits pharmaceutical companies, agents, distributors, wholesalers, or retailers from offering or providing gifts <span style=\"color: #ff0000;\">that benefit healthcare professionals<\/span> or <span style=\"color: #ff0000;\">their family members personally<\/span>.<\/p>\n<p><strong>2. Restriction on Travelling facilities<\/strong>&#8211; The UCPMP 2024 limits providing <span style=\"color: #ff0000;\">travel<\/span> and <span style=\"color: #ff0000;\">vacation benefits to healthcare professionals<\/span> or <span style=\"color: #ff0000;\">their families<\/span>, unless the individual is a speaker at an event.<\/p>\n<p><strong>3. Financial limitations<\/strong>&#8211; The code <span style=\"color: #ff0000;\">restricts financial benefits<\/span> or perks from being offered, supplied, or promised <span style=\"color: #ff0000;\">to individuals qualified to prescribe<\/span> or <span style=\"color: #ff0000;\">supply drugs<\/span> by pharmaceutical companies or their representatives.<\/p>\n<p><strong>4. Ban on CME workshops abroad<\/strong>-The code prohibit companies from conducting continued medical education (CME) workshops in foreign countries.<\/p>\n<p><strong>5. Drugs promotion directive:<\/strong><br \/>\n<strong>a.<\/strong> The UCPMP rules require drug promotion to adhere to marketing approval terms. The drugs must not be promoted before approval.<br \/>\n<strong>b.<\/strong> Claims of effectiveness of the drug must be backed by current evidence. Terms like &#8216;<span style=\"color: #ff0000;\">safe<\/span>&#8216; must not be used without qualification.<br \/>\n<strong>c.<\/strong> Additionally, drugs can&#8217;t be labeled as &#8216;<span style=\"color: #ff0000;\">new<\/span>&#8216; if they&#8217;ve been available or promoted in India for over a year.<\/p>\n<p><strong>6. Rules violation &amp; adherence directive:<\/strong><br \/>\n<strong>a.<\/strong> Violations of the code will be handled by <span style=\"color: #ff0000;\">Ethics Committees for Pharma Marketing Practices (ECPMP)<\/span> set up within each association to ensuring accountability.<br \/>\n<strong>b.<\/strong> The CEOs of pharmaceutical companies are responsible for following the code and ensuring compliance with UCPMP 2024 regulations.<br \/>\n<strong>c. <\/strong>Companies <span style=\"color: #ff0000;\">must submit annual self-declarations of adherence to the code<\/span>, which will be posted on the association&#8217;s website or the UCPMP portal of the Department of Pharmaceuticals.<\/p>\n<p><strong>UPSC Syllabus- Polity and Nation (Governance)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source-This post on Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 is based on the article &#8220;Government issues marketing code for pharmaceutical firms&#8221; published in &#8220;The Hindu&#8221; on 13th March 2024. Why in the News? The government has recently issued the Uniform Code for Pharmaceutical Marketing Practices (UCPMP), 2024. It aims to regulate unethical practices&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/uniform-code-for-pharmaceutical-marketing-practices-ucpmp-2024\/\">Continue reading <span class=\"screen-reader-text\">Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024<\/span><\/a><\/p>\n","protected":false},"author":10367,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1566,1760],"tags":[11872,10498],"class_list":["post-286819","post","type-post","status-publish","format-standard","hentry","category-daily-factly-articles","category-polity-and-nation","tag-9pm-daily-factly","tag-the-hindu","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/286819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10367"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=286819"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/286819\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=286819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=286819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=286819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}