{"id":294622,"date":"2024-05-07T17:45:28","date_gmt":"2024-05-07T12:15:28","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=294622"},"modified":"2024-05-07T17:45:28","modified_gmt":"2024-05-07T12:15:28","slug":"drip-pricing","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/drip-pricing\/","title":{"rendered":"Drip pricing"},"content":{"rendered":"<p><strong>Source<\/strong>-This post on\u00a0<strong>Drip Pricing<\/strong> is based on the article<strong><a href=\"https:\/\/www.hindustantimes.com\/business\/centre-issues-warning-against-drip-pricing-what-is-it-101714907056107.html\" target=\"_blank\" rel=\"noopener\"> &#8220;Centre issues warning against \u2018drip pricing\u2019. What is it?&#8221;<\/a> <\/strong>published in \u201c<strong>Hindustan Times<\/strong>\u201d on 8th May 2024.<\/p>\n<h2>Why in the News?<\/h2>\n<p>Consumers often faces drip pricing while purchasing any commodities or services. Considering this, the Department of Consumer Affairs asked consumers to reach out to the ministry if they observe \u2018drip pricing\u2019.<\/p>\n<h2>About Drip Pricing<\/h2>\n<figure style=\"width: 550px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hindustantimes.com\/ht-img\/img\/2024\/05\/05\/550x309\/Screenshot_2024-05-05_174320_1714911183755_1714911204763.png?resize=550%2C309&#038;ssl=1\" alt=\"Drip pricing\" width=\"550\" height=\"309\" \/><figcaption class=\"wp-caption-text\">Source: Twitter<\/figcaption><\/figure>\n<p><strong>1. About Drip pricing:<\/strong> It is a <span style=\"color: #ff0000;\">marketing strategy<\/span> where initially only a portion of a products or service\u2019s total cost is shown. The <span style=\"color: #ff0000;\">full price is disclosed progressively<\/span> as the customer moves through the purchase process.<\/p>\n<p><strong>2. Strategy used: <\/strong>This strategy often involves concealing essential fees like taxes or booking fees, or excluding necessary add-ons such as internet access or amenities that are essential for the use of the product or service.<\/p>\n<p>The <span style=\"color: #ff0000;\">price advertised in print, emails, or on websites, known as the \u201cheadline price,\u201d<\/span> may not accurately represent the total cost that the consumer will ultimately pay.<\/p>\n<p>3.\u00a0<strong>Why companies indulge in Drip Pricing- <\/strong>Businesses use drip pricing <span style=\"color: #ff0000;\">to attract customers<\/span> by starting with a lower price, and hoping that they will continue with the purchase even after seeing additional costs later.<\/p>\n<p><strong>4. Impact on Consumer Behaviour:<\/strong> Drip pricing can make it difficult for consumers <span style=\"color: #ff0000;\">to compare prices<\/span> effectively.<\/p>\n<p><span style=\"color: #ff0000;\"><span style=\"color: #000000;\"><strong>5. Sellers offering transparent prices at disadvantage-<\/strong><\/span> <span style=\"color: #000000;\">Drip pricing may put<\/span> sellers who offer more transparent pricing<\/span> at a disadvantage.<\/p>\n<p><strong>UPSC Syllabus: Indian Economy<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source-This post on\u00a0Drip Pricing is based on the article &#8220;Centre issues warning against \u2018drip pricing\u2019. What is it?&#8221; published in \u201cHindustan Times\u201d on 8th May 2024. Why in the News? Consumers often faces drip pricing while purchasing any commodities or services. Considering this, the Department of Consumer Affairs asked consumers to reach out to the&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/drip-pricing\/\">Continue reading <span class=\"screen-reader-text\">Drip pricing<\/span><\/a><\/p>\n","protected":false},"author":10366,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1566,3127],"tags":[11872,11509],"class_list":["post-294622","post","type-post","status-publish","format-standard","hentry","category-daily-factly-articles","category-economy","tag-9pm-daily-factly","tag-the-hindustan-times","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/294622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10366"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=294622"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/294622\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=294622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=294622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=294622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}