{"id":310371,"date":"2024-09-16T19:04:40","date_gmt":"2024-09-16T13:34:40","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=310371"},"modified":"2024-09-16T19:04:40","modified_gmt":"2024-09-16T13:34:40","slug":"implications-of-digital-campaigning-by-political-parties","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/implications-of-digital-campaigning-by-political-parties\/","title":{"rendered":"Implications of digital campaigning by political parties"},"content":{"rendered":"

Source: <\/span><\/b>This post <\/span>Implications of digital campaigning by political parties<\/span><\/b> has been created based on the article <\/span>Democratic engagement with a digital plug-in,<\/span><\/b> published in <\/span>Indian Express on 16<\/span><\/b>th<\/span><\/b> September 2024.<\/span><\/b>\u00a0<\/span><\/p>\n

UPSC Syllabus Topic: <\/span><\/b>GS Paper 2 \u2013 Governance \u2013 Electoral Reforms<\/span> \u00a0<\/span><\/p>\n

News: <\/span><\/b>The article highlights how digital platforms and targeted advertising are reshaping democratic processes, particularly in Indian elections.<\/span>\u00a0<\/span><\/p>\n

The use of digital platforms by political parties and third-party campaigners to shape public opinion, potentially distorting democratic discourse is at all-time high. There is a transition from traditional to digital campaigning. <\/span>\u00a0<\/span><\/p>\n

During 2023 Karnataka Assembly election, BJP allocated 52% (\u20b97,800 lakh) and Congress 55% (\u20b94,900 lakh) of their propaganda budgets to digital advertisements.<\/span>\u00a0<\/span><\/p>\n

During the 2024 Lok Sabha elections, the BJP spent over \u20b968 crore on 89,000 Google ads in just 44 days, while the Congress spent over \u20b933 crore on 2,900 ads.<\/span>\u00a0<\/span><\/p>\n

As per the Lokniti-CSDS survey, Third-party campaigners spent over \u20b92,260 lakh in 90 days leading up to June 29, 2024, on Meta platforms. It also indicates funding by political parties<\/span>\u00a0<\/span><\/p>\n

The ‘Leave.EU’ campaign in the UK Brexit referendum used targeted digital content to influence voters. <\/span>\u00a0<\/span><\/p>\n

Why political parties are using digital platforms?<\/span><\/b>\u00a0<\/span><\/h2>\n

Micro-targeting capabilities:<\/span><\/b> Parties can now target specific audiences down to the panchayat level. For instance, the BJP micro-targeted over 1,700 pin codes in a single advertisement, demonstrating the precision of digital influence.<\/span>\u00a0<\/span><\/p>\n

Increasing Importance of money power: <\/span><\/b>The shift towards digital campaigning marks a transformative change in the democratic process, where financial resources translate directly into targeted influence. <\/span>\u00a0<\/span><\/p>\n

What are the Implications?<\/span><\/b>\u00a0<\/span><\/h2>\n

Economic disparity:<\/span><\/b> Wealthier parties can dominate the digital landscape, creating an uneven playing field.<\/span>\u00a0<\/span><\/p>\n

Content manipulation:<\/span><\/b> Third-party campaigners often use inflammatory rhetoric and derogatory language in their advertisements. They ensure anonymity in who is funding them.\u00a0<\/span>
\n<\/span>Platform-specific strategies:<\/span><\/b> Different content strategies across platforms (e.g., Google vs. Meta) highlight the need for uniform regulatory frameworks.<\/span>\u00a0<\/span><\/p>\n

What should be done?<\/span><\/b>\u00a0<\/span><\/h2>\n

Expenditure regulation:<\/span><\/b> Need for ‘segmented caps’ on party expenditure to ensure balanced allocation across various campaign categories.<\/span>\u00a0<\/span><\/p>\n

Content oversight:<\/span><\/b> Strict expenditure reporting requirements for third-party campaigners and independent audits of their content after each election cycle.<\/span>\u00a0<\/span><\/p>\n

Harmonised regulatory frameworks:<\/span><\/b> Uniform standards across all digital platforms to tackle problematic content and ensure accountability. <\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: This post Implications of digital campaigning by political parties has been created based on the article Democratic engagement with a digital plug-in, published in Indian Express on 16th September 2024.\u00a0 UPSC Syllabus Topic: GS Paper 2 \u2013 Governance \u2013 Electoral Reforms \u00a0 News: The article highlights how digital platforms and targeted advertising are reshaping… Continue reading Implications of digital campaigning by political parties<\/span><\/a><\/p>\n","protected":false},"author":10320,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230],"tags":[300,212,10500],"class_list":["post-310371","post","type-post","status-publish","format-standard","hentry","category-9-pm-daily-articles","tag-governance","tag-gs-paper-2","tag-indian-express","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/310371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10320"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=310371"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/310371\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=310371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=310371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=310371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}