{"id":326653,"date":"2025-02-13T16:09:25","date_gmt":"2025-02-13T10:39:25","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=326653"},"modified":"2025-02-13T16:09:25","modified_gmt":"2025-02-13T10:39:25","slug":"telecom-commercial-communications-customer-preference-regulations-2018","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/telecom-commercial-communications-customer-preference-regulations-2018\/","title":{"rendered":"Telecom Commercial Communications Customer Preference Regulations 2018"},"content":{"rendered":"<p><strong>News: <\/strong>The Telecom Regulatory Authority of India (TRAI) has recently amended the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, introducing stricter rules to combat spam calls and SMS messages.<\/p>\n<h2><b>About Telecom Commercial Communications Customer Preference Regulations, 2018<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It was introduced by the <\/span><b>Telecom Regulatory Authority of India (TRAI)<\/b><span style=\"font-weight: 400;\"> to curb unsolicited commercial communication (spam) through calls and SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It aims to <\/span><b>protect consumers from unwanted promotional and spam communications<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><b>Salient Features\u00a0<\/b><\/h2>\n<p><b>1. Consent-Based Communication System<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Telemarketers can send messages only <\/span><b>with prior consent from consumers<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consumers can provide <\/span><b>preference settings<\/b><span style=\"font-weight: 400;\"> to receive messages only from selected categories like banking, education, health, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Introduction of <\/span><b>Digital Consent Acquisition (DCA)<\/b><span style=\"font-weight: 400;\">, enabling businesses to <\/span><b>digitally collect consent from customers<\/b><span style=\"font-weight: 400;\"> for sending promotional messages.<\/span><\/li>\n<\/ul>\n<p><b>2. Distributed Ledger Technology (DLT)<\/b><\/p>\n<ul>\n<li><b>Blockchain-based DLT platform<\/b><span style=\"font-weight: 400;\"> implemented to ensure transparency and prevent unauthorized messages.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Every message sender (entity) and telemarketer is <\/span><b>required to register on the DLT platform<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consent and preferences of customers are <\/span><b>recorded on the blockchain<\/b><span style=\"font-weight: 400;\"> for easy tracking and verification.<\/span><\/li>\n<\/ul>\n<p><b>3. Sender ID and Message Templates<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Businesses and telemarketers must <\/span><b>register message templates and headers (Sender IDs)<\/b><span style=\"font-weight: 400;\"> on the DLT platform.<\/span><\/li>\n<li><b>Headers (Sender IDs)<\/b><span style=\"font-weight: 400;\"> help recipients <\/span><b>identify the sender<\/b><span style=\"font-weight: 400;\"> and <\/span><b>distinguish message types<\/b><span style=\"font-weight: 400;\"> like promotional, transactional, or service-related.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Messages not matching pre-registered templates are <\/span><b>filtered and blocked<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>4. Types of Commercial Messages<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Messages categorized into four types, each identified by a <\/span><b>suffix in the header<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li><b>-P<\/b><span style=\"font-weight: 400;\"> for <\/span><b>Promotional messages<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>-S<\/b><span style=\"font-weight: 400;\"> for <\/span><b>Service-related messages<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>-T<\/b><span style=\"font-weight: 400;\"> for <\/span><b>Transactional messages<\/b><span style=\"font-weight: 400;\"> (e.g., OTPs, banking alerts).<\/span><\/li>\n<li><b>-G<\/b><span style=\"font-weight: 400;\"> for <\/span><b>Government messages<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>5. Consumer Complaint and Redressal<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Consumers can <\/span><b>report unsolicited messages or spam<\/b><span style=\"font-weight: 400;\"> via SMS or the <\/span><b>DND (Do Not Disturb) app<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Complaints are <\/span><b>forwarded to the respective telecom provider for investigation<\/b><span style=\"font-weight: 400;\"> and action.<\/span><\/li>\n<\/ul>\n<p><b>6. Penalties for Violations<\/b><\/p>\n<ul>\n<li><b>Strict actions against violators<\/b><span style=\"font-weight: 400;\"> like blocking telemarketer services and blacklisting repeat offenders.<\/span><\/li>\n<li><b>Financial penalties (\u20b92-10 lakh)<\/b><span style=\"font-weight: 400;\"> imposed on telecom providers for failing to act on complaints or misreporting spam issues.<\/span><\/li>\n<\/ul>\n<p><b>7. Recent Amendments (2025 Update)<\/b><\/p>\n<ul>\n<li><b>Tighter timelines<\/b><span style=\"font-weight: 400;\"> for spam complaint handling:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Complaints to be accepted up to <\/span><b>7 days after a spam call\/SMS<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Action on unregistered telemarketers within 5 days<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Disclosure requirements strengthened<\/b><span style=\"font-weight: 400;\"> for legitimate business messages.<\/span><\/li>\n<li><b>Use of Artificial Intelligence<\/b><span style=\"font-weight: 400;\"> for spam detection based on:<\/span>\n<ul>\n<li><b>High call volumes<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Short call durations<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Low incoming-to-outgoing call ratios<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>News: The Telecom Regulatory Authority of India (TRAI) has recently amended the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, introducing stricter rules to combat spam calls and SMS messages. About Telecom Commercial Communications Customer Preference Regulations, 2018 It was introduced by the Telecom Regulatory Authority of India (TRAI) to curb unsolicited commercial communication (spam)&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/telecom-commercial-communications-customer-preference-regulations-2018\/\">Continue reading <span class=\"screen-reader-text\">Telecom Commercial Communications Customer Preference Regulations 2018<\/span><\/a><\/p>\n","protected":false},"author":10366,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1566,1731,1760,12039],"tags":[11872,10498],"class_list":["post-326653","post","type-post","status-publish","format-standard","hentry","category-daily-factly-articles","category-bill-and-acts","category-polity-and-nation","category-knolls","tag-9pm-daily-factly","tag-the-hindu","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/326653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10366"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=326653"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/326653\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=326653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=326653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=326653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}