{"id":33906,"date":"2018-10-30T14:54:41","date_gmt":"2018-10-30T09:24:41","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=33906"},"modified":"2018-10-30T14:54:41","modified_gmt":"2018-10-30T09:24:41","slug":"rbi-to-launch-multimedia-campaign","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/rbi-to-launch-multimedia-campaign\/","title":{"rendered":"RBI to launch multimedia campaign"},"content":{"rendered":"<p><a href=\"http:\/\/www.thehindu.com\/news\/national\/rbi-to-launch-multimedia-campaign\/article20556530.ece\"><span style=\"font-weight: 400;\">RBI to launch multimedia campaign<\/span><\/a><\/p>\n<p><b>Context<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Reserve Bank is planning to launch a full-fledged multimedia and multilingual campaign to create general awareness among citizens of its regulations and initiatives.<\/span><\/li>\n<\/ul>\n<p><b>What is the campaign about?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The campaign will be in 14 languages such as Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Sindhi, Tamil, Telugu, Urdu, and English with focus on regional languages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The media mix will include traditional ones such as newspapers, magazines, radio, television channels and cinema halls and new ones that include digital.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The RBI is planning close to 15 TV commercials, 15 radio spots and 15 print advertisements each year.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It also plans to create an awareness campaign <\/span><b>Suno RBI Kya Kehta Hai<\/b><span style=\"font-weight: 400;\"> through SMSs to warn the public against falling prey to unsolicited and fictitious offers from fraudsters.<\/span><\/li>\n<\/ul>\n<p><b>Pan India Awareness campaign<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The RBI\u2019s communication department has sought applications from advertising agencies for designing the creatives for the pan-India awareness campaign.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>RBI to launch multimedia campaign Context The Reserve Bank is planning to launch a full-fledged multimedia and multilingual campaign to create general awareness among citizens of its regulations and initiatives. What is the campaign about? The campaign will be in 14 languages such as Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Sindhi, Tamil,&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/rbi-to-launch-multimedia-campaign\/\">Continue reading <span class=\"screen-reader-text\">RBI to launch multimedia campaign<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[555],"tags":[],"class_list":["post-33906","post","type-post","status-publish","format-standard","hentry","category-test-1","entry"],"jetpack_featured_media_url":"","views":{"total":0,"cached_at":"","cached_date":1704901330},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/33906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=33906"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/33906\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=33906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=33906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=33906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}