{"id":353126,"date":"2026-01-02T16:10:16","date_gmt":"2026-01-02T10:40:16","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=353126"},"modified":"2026-01-02T16:10:16","modified_gmt":"2026-01-02T10:40:16","slug":"market-access-support-mas-intervention-and-export-promotion-mission-epm","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/market-access-support-mas-intervention-and-export-promotion-mission-epm\/","title":{"rendered":"Market Access Support (MAS) Intervention and Export Promotion Mission (EPM)"},"content":{"rendered":"<p><strong>News:<\/strong> The Government of India has launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), a flagship initiative approved by the Union Cabinet on 12 November 2025.<\/p>\n<h2>About Market Access Support (MAS) Intervention<\/h2>\n<figure id=\"attachment_353128\" aria-describedby=\"caption-attachment-353128\" style=\"width: 340px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-353128\" src=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/01\/Source-PIB.jpg?resize=340%2C411&#038;ssl=1\" alt=\"Market Access Support (MAS) Intervention\" width=\"340\" height=\"411\" srcset=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/01\/Source-PIB.jpg?resize=248%2C300&amp;ssl=1 248w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/01\/Source-PIB.jpg?w=693&amp;ssl=1 693w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><figcaption id=\"caption-attachment-353128\" class=\"wp-caption-text\">Source &#8211; PIB<\/figcaption><\/figure>\n<ul>\n<li>The Market Access Support (MAS) Intervention is <strong>launched under the Export Promotion Mission (EPM),<\/strong> a flagship initiative approved on <strong>12 November 2025.<\/strong><\/li>\n<li>It is being <strong>implemented under the NIRYAT DISHA sub-scheme of EPM. <\/strong><\/li>\n<li><strong>Aim:<\/strong> It is aimed at <strong>strengthening international market access for Indian exporters<\/strong>, particularly <strong>MSMEs, first-time exporters and firms from priority sectors.<\/strong><\/li>\n<li><strong>Focus:<\/strong> The MAS Intervention focuses on <strong>improving buyer connect<\/strong> and enhancing <strong>India\u2019s presence in global markets<\/strong> through structured and outcome-oriented market access interventions.<\/li>\n<li><strong>Working Mechanism:<\/strong> Under the Market Access Support Intervention, <strong>structured financial and institutional support<\/strong> will be provided for activities including <strong>Buyer-Seller Meets (BSMs),<\/strong> participation in <strong>international trade fairs and exhibitions<\/strong>, <strong>Mega Reverse Buyer-Seller Meets<\/strong> (RBSMs) organised in India and <strong>trade delegations to priority and emerging export markets<\/strong>.<\/li>\n<li><strong>Features<\/strong>\n<ul>\n<li>A forward-looking three-to-five-year calendar of major market access events will be <strong>prepared and approved<\/strong> in advance, enabling exporters and organizing agencies to <strong>plan participation<\/strong>.<\/li>\n<li>A <strong>minimum participation of 35 per cent MSMEs<\/strong> has been mandated for <strong>supported events<\/strong>, with special <strong>prioritization<\/strong> being accorded to <strong>new geographies and smaller markets<\/strong> to encourage export diversification.<\/li>\n<li><strong>Delegation size<\/strong> has been benchmarked at a <strong>minimum of 50 participants<\/strong>, with flexibility provided based on market conditions and strategic relevance.<\/li>\n<li><strong>Event-level financial support ceilings<\/strong> and <strong>cost-sharing ratios<\/strong> have been rationalised, with preferential support being extended to <strong>priority sectors and markets<\/strong>.<\/li>\n<li><strong>Small exporters with export turnover of up to \u20b975 lakh<\/strong> in the <strong>preceding year<\/strong> will be provided <strong>partial airfare support<\/strong> to encourage participation by new and small exporters.<\/li>\n<li><strong>End-to-end processes<\/strong> for event listing, proposal submission, approvals, participant onboarding, fund release.<\/li>\n<li><strong>Feedbacks: Mandatory online feedback mechanisms<\/strong> will be instituted <strong>for exporters<\/strong> participating in each supported event.<\/li>\n<li>A new <strong>component for Proofs-of-Concept and Product Demonstrations<\/strong> to <strong>potential overseas buyers<\/strong>, will be notified to complement existing market access interventions.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>About Export Promotion Mission (EPM)<\/h2>\n<figure id=\"attachment_353130\" aria-describedby=\"caption-attachment-353130\" style=\"width: 339px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-353130\" src=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/01\/Source-DGFT.jpg?resize=339%2C405&#038;ssl=1\" alt=\"Export Promotion Mission (EPM)\" width=\"339\" height=\"405\" srcset=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/01\/Source-DGFT.jpg?resize=251%2C300&amp;ssl=1 251w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/01\/Source-DGFT.jpg?w=705&amp;ssl=1 705w\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" \/><figcaption id=\"caption-attachment-353130\" class=\"wp-caption-text\">Source &#8211; DGFT<\/figcaption><\/figure>\n<ul>\n<li>It is a <strong>flagship initiative<\/strong> announced in the <strong>Union Budget 2025\u201326<\/strong> to <strong>strengthen India\u2019s export competitiveness<\/strong>, particularly for MSMEs, first-time exporters, and labour-intensive sectors.<\/li>\n<li>The Mission will provide a <strong>comprehensive, flexible, and digitally driven framework<\/strong> for export promotion.<\/li>\n<li><strong>Ministries involved:<\/strong> Department of Commerce, Ministry of MSME, Ministry of Finance<\/li>\n<li><strong>Implemented by:<\/strong> It is jointly implemented by the <strong>Department of Commerce, Ministry of MSME and Ministry of Finance<\/strong> in coordination with <strong>Indian Missions abroad, Export Promotion Councils (EPCs), Commodity Boards and other industry associations.<\/strong><\/li>\n<li><strong>Implementing agency: <\/strong>The <strong>Directorate General of Foreign Trade (DGFT)<\/strong> will act as the implementing agency, with all processes being managed through a <strong>dedicated digital platform<\/strong> integrated with existing trade systems.<\/li>\n<li><strong>Outlay and timeline: <\/strong>The Scheme is launched with a total outlay of <strong>25,060 crore<\/strong> for <strong>FY 2025\u201326 to FY 2030\u201331.<\/strong><\/li>\n<li><strong>Uniqueness: <\/strong>EPM marks a <strong>strategic shift<\/strong> from <strong>multiple fragmented schemes to a single, outcome-based, and adaptive mechanism<\/strong> that can <strong>respond swiftly to global trade challenges<\/strong> and <strong>evolving exporter needs.<\/strong><\/li>\n<li><strong>Sub-schemes:<\/strong> The Mission will operate through <strong>two integrated sub-schemes:<\/strong>\n<ul>\n<li><strong>NIRYAT PROTSAHAN: <\/strong>It focuses on <strong>improving access to affordable trade finance for MSMEs<\/strong> through a range of instruments such as <strong>interest subvention, export factoring, collateral guarantees, credit cards for e-commerce exporters,<\/strong> and <strong>credit enhancement support<\/strong> for diversification into new markets.<\/li>\n<li><strong>NIRYAT DISHA:<\/strong> It focuses on <strong>non-financial enablers<\/strong> that enhance <strong>market readiness and competitiveness<\/strong>, including export quality and compliance support, assistance for international branding, packaging, and participation in trade fairs, export warehousing and logistics, inland transport reimbursements, and trade intelligence and capacity-building initiatives.<\/li>\n<\/ul>\n<\/li>\n<li>EPM <strong>consolidates<\/strong> key export support schemes such as the <strong>Interest Equalisation Scheme (IES)<\/strong> and <a href=\"https:\/\/forumias.com\/blog\/market-access-initiative-mai-scheme\/\"><strong>Market Access Initiative (MAI)<\/strong><\/a>, aligning them with <strong>contemporary trade needs<\/strong>.<\/li>\n<li><strong>Feature<\/strong>\n<ul>\n<li>The Mission is designed to directly address <strong>structural challenges<\/strong> that constrain Indian exports, including:\n<ul>\n<li>Limited and expensive trade finance access,<\/li>\n<li>High cost of compliance with international export standards,<\/li>\n<li>Inadequate export branding and fragmented market access, and<\/li>\n<li>Logistical disadvantages for exporters in interior and low-export-intensity regions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Priority support: Under EPM,<\/strong> priority support will be <strong>extended to sectors impacted by recent global tariff escalations<\/strong>, such as <strong>textiles, leather, gems &amp; jewellery, engineering goods, and marine products.<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><strong>The Mission is expected to:<\/strong>\n<ul>\n<li>facilitate access to affordable trade finance for MSMEs,<\/li>\n<li>enhance export readiness through compliance and certification support,<\/li>\n<li>improve market access and visibility for Indian products,<\/li>\n<li>boost exports from non-traditional districts and sectors, and<\/li>\n<li>generate employment across manufacturing, logistics, and allied services.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<table style=\"width: 100%;border-collapse: collapse;border-style: solid\">\n<tbody>\n<tr>\n<td style=\"width: 720px\">\n<h2 style=\"text-align: center\">About Interest Equalisation Scheme (IES)<\/h2>\n<ul>\n<li>The Interest Equalisation Scheme is <strong>designed to provide subsidies on interest rates for pre-shipment and post-shipment export credit<\/strong> to <strong>eligible exporters<\/strong>, particularly in the Micro, Small, and Medium Enterprises (<strong>MSME<\/strong>) sector.<\/li>\n<li>It was <strong>first implemented on 1st April, 2015.<\/strong><\/li>\n<li><strong>Implementing agency:<\/strong> It is being implemented by the <strong>RBI<\/strong> through various <strong>Public and non-Public Sector banks<\/strong> who provide pre- and post-shipment credit to the exporters.<\/li>\n<li>The Scheme is <strong>jointly monitored<\/strong> by the Directorate General of Foreign Trade (<strong>DGFT<\/strong>) and the <strong>RBI<\/strong> through a consultative mechanism.<\/li>\n<li><strong>Goal:<\/strong> Its <strong>primary goal<\/strong> is to <strong>make Indian exports more competitive<\/strong> by <strong>reducing the financing costs<\/strong> for exporters.<\/li>\n<li><strong>Beneficiaries:<\/strong> The IES is available to a <strong>broad range of exporters<\/strong>, including those in the MSME sector and manufacturers, regardless of their participation in the Production Linked Incentive (PLI) scheme.<\/li>\n<li><strong>Eligibility:<\/strong> For <strong>export products<\/strong> to qualify under the IES, they <strong>must originate from India<\/strong>, which includes meeting the <strong>criteria for substantial value addition if imported inputs<\/strong> are used.\n<ul>\n<li>This ensures that the <strong>exported goods are sufficiently processed or manufactured in India<\/strong>, adhering to the rules of origin as outlined in the Foreign Trade Policy\u200b.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>News: The Government of India has launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), a flagship initiative approved by the Union Cabinet on 12 November 2025. About Market Access Support (MAS) Intervention The Market Access Support (MAS) Intervention is launched under the Export Promotion Mission (EPM), a flagship initiative approved&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/market-access-support-mas-intervention-and-export-promotion-mission-epm\/\">Continue reading <span class=\"screen-reader-text\">Market Access Support (MAS) Intervention and Export Promotion Mission (EPM)<\/span><\/a><\/p>\n","protected":false},"author":10393,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1566,3127,956,12039],"tags":[11872],"class_list":["post-353126","post","type-post","status-publish","format-standard","hentry","category-daily-factly-articles","category-economy","category-schemes-and-programs","category-knolls","tag-9pm-daily-factly","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/353126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10393"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=353126"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/353126\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=353126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=353126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=353126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}