{"id":358151,"date":"2026-03-14T15:37:07","date_gmt":"2026-03-14T10:07:07","guid":{"rendered":"https:\/\/forumias.com\/blog\/?p=358151"},"modified":"2026-03-14T15:37:07","modified_gmt":"2026-03-14T10:07:07","slug":"joha-rice","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/joha-rice\/","title":{"rendered":"Joha Rice"},"content":{"rendered":"<p><strong>News: <\/strong>APEDA facilitated the first export consignment of 25 metric tonnes of GI-tagged Joha rice from Assam to the United Kingdom and Italy on 12 March 2026.<\/p>\n<h2>About Joha Rice<\/h2>\n<figure id=\"attachment_358152\" aria-describedby=\"caption-attachment-358152\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-358152\" src=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/03\/Source-IBEF.jpg?resize=300%2C300&#038;ssl=1\" alt=\"Joha Rice\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/03\/Source-IBEF.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/03\/Source-IBEF.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/03\/Source-IBEF.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2026\/03\/Source-IBEF.jpg?w=867&amp;ssl=1 867w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-358152\" class=\"wp-caption-text\">Source &#8211; IBEF<\/figcaption><\/figure>\n<ul>\n<li>Joha rice is a <strong>short-grain aromatic rice variety<\/strong> known for its <strong>distinctive fragrance, soft texture, and traditional cultivation practices.<\/strong><\/li>\n<li><strong>Origin: <\/strong>It originates from <strong>Assam in Northeast India,<\/strong> where it has been cultivated for centuries as part of traditional agricultural systems and local food culture.<\/li>\n<li><strong>Cultivation<\/strong>: The crop is generally cultivated as a <strong>short-grain winter paddy during the Sali rice <\/strong>season.<\/li>\n<li><strong>Key features<\/strong>\n<ul>\n<li><strong>Aromatic rice variety:<\/strong> Joha rice emits a <strong>strong natural fragrance<\/strong> and is valued for its <strong>fine grain texture<\/strong> and <strong>rich taste<\/strong>.<\/li>\n<li><strong>Short-grain winter paddy:<\/strong> It is mainly cultivated during the <strong>Sali or winter rice season in Assam.<\/strong><\/li>\n<li><strong>Nutraceutical properties:<\/strong> The rice contains <strong>essential fatty acids such as omega-3 and omega-6 along <\/strong>with <strong>antioxidants, flavonoids, and phenolic compounds<\/strong>.<\/li>\n<li><strong>Health-related properties:<\/strong> Research indicates that Joha rice may <strong>help lower blood glucose <\/strong>and <strong>prevent diabetes<\/strong> due to bioactive compounds <strong>like oryzanol, ferulic acid, and tocotrienol.<\/strong><\/li>\n<li><strong>GI recognition:<\/strong> The rice received <strong>Geographical Indication status in 2017<\/strong> for its unique origin and traditional cultivation.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Significance: <\/strong>The promotion and export of GI-tagged Joha rice help expand international markets and improve the <strong>economic value<\/strong> of traditional agricultural products for farmers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>News: APEDA facilitated the first export consignment of 25 metric tonnes of GI-tagged Joha rice from Assam to the United Kingdom and Italy on 12 March 2026. About Joha Rice Joha rice is a short-grain aromatic rice variety known for its distinctive fragrance, soft texture, and traditional cultivation practices. Origin: It originates from Assam in&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/joha-rice\/\">Continue reading <span class=\"screen-reader-text\">Joha Rice<\/span><\/a><\/p>\n","protected":false},"author":10393,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1566,3127,11209,12039],"tags":[11872],"class_list":["post-358151","post","type-post","status-publish","format-standard","hentry","category-daily-factly-articles","category-economy","category-geography-in-news","category-knolls","tag-9pm-daily-factly","entry"],"jetpack_featured_media_url":"","views":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/358151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10393"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=358151"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/358151\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=358151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=358151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=358151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}