{"id":43619,"date":"2019-03-25T17:26:03","date_gmt":"2019-03-25T11:56:03","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=43619"},"modified":"2019-03-25T17:26:03","modified_gmt":"2019-03-25T11:56:03","slug":"lesser-clicks-a-boon-for-bricks","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/lesser-clicks-a-boon-for-bricks\/","title":{"rendered":"Lesser clicks, a boon for bricks"},"content":{"rendered":"

Lesser clicks, a boon for bricks<\/a><\/p>\n

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  1. The Department of Industrial Policy & Promotion new rules on the foreign direct investment (FDI) policy for e-retail has benefitted the offline retailers also known as brick and mortar (B&M) retail sector.<\/li>\n
  2. Brick and mortar(B&M) refers to businesses that are bound to a physical space, like a specific building that customers go to in order to buy products. After new rules, offline retailers did not faced any pressure whereas most e-commerce portals were forced to take down thousands of products from their portals to meet new government regulations.<\/li>\n
  3. Recently, DIPP had issued a clarification to the existing rules pertaining to Foreign Direct Investment in e-commerce companies. The new rules were (a)If an entity is owned by an e-commerce marketplace(ECM),it cannot sell its products on the platform run by the same ECM (b)A single vendor can\u2019t account \u00a0for more than 25% of sales in an ECM or platform and (c)The rules puts curbs on exclusive partnerships with brands or providing favorable services to a few vendors.<\/li>\n
  4. In 2016,the government permitted 100% FDI in the marketplace model of e-commerce, but not in the inventory-based model. In a marketplace model, ECMs act as platform for vendors to sell their products. In the inventory-based model, ECMs own and sell products.<\/li>\n
  5. The new rules of the DIPP policy was directed at protecting small vendors on e-commerce websites. It seeks to ensure small players selling on the portals are not discriminated against in favour of vendors in which e-commerce companies have a stake. It will also ensure a level playing field for all vendors looking to sell on the e-commerce portals.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Lesser clicks, a boon for bricks The Department of Industrial Policy & Promotion new rules on the foreign direct investment (FDI) policy for e-retail has benefitted the offline retailers also known as brick and mortar (B&M) retail sector. Brick and mortar(B&M) refers to businesses that are bound to a physical space, like a specific building… Continue reading Lesser clicks, a boon for bricks<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[555],"tags":[],"class_list":["post-43619","post","type-post","status-publish","format-standard","hentry","category-test-1","entry"],"jetpack_featured_media_url":"","views":{"total":0,"cached_at":"","cached_date":1704945913},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/43619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=43619"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/43619\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=43619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=43619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=43619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}