{"id":49174,"date":"2019-07-10T15:59:26","date_gmt":"2019-07-10T10:29:26","guid":{"rendered":"https:\/\/blogadmin.forumias.com\/?p=49174"},"modified":"2019-07-10T15:59:26","modified_gmt":"2019-07-10T10:29:26","slug":"answeredtourism-industry-has-been-a-part-of-indias-growth-story-in-last-decade-but-still-have-not-reached-full-potential-discuss-also-suggest-some-measures-to-boost-tourism-in-india","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/answeredtourism-industry-has-been-a-part-of-indias-growth-story-in-last-decade-but-still-have-not-reached-full-potential-discuss-also-suggest-some-measures-to-boost-tourism-in-india\/","title":{"rendered":"[Answered]Tourism industry has been a part of India\u2019s growth story in last decade, but still have not reached full potential. Discuss. Also suggest some measures to boost tourism in India."},"content":{"rendered":"\n
Demand of the question<\/strong>
Introduction. <\/strong>Write a contextual introduction.
Body. <\/strong>Contribution of tourism in India\u2019s growth. Issues.
Conclusion. <\/strong>Way forward and measures. <\/td><\/tr><\/tbody><\/table>\n\n\n\n

India’s culture and diversity make it a land of beauty and attraction. Tourism in India is important for the country’s economy and is growing rapidly. Each city and state has so much to offer in terms of the heritage, architecture and experience that can be explored. India’s tourism potential is huge. <\/p>\n\n\n\n

Contribution of tourism\nsector in India\u2019s growth story<\/strong><\/h3>\n\n\n\n
  1. The World Travel\nand Tourism Council <\/strong>calculated that tourism generated\n\u20b917 lakh crore (US$240 billion) or 9.2% of India’s GDP in 2018 and supported 42\nmillion jobs, 8.1% of its total employment. The sector is predicted to grow at\nan annual rate of 6.9% to \u20b932 lakh crore (US$460 billion) by 2028 (9.9% of\nGDP). <\/li>
  2. India’s medical tourism sector it\nis projected to grow to US$7\u20138 billion by 2020. In 2014, 1.85 lakh foreign\npatients traveled to India to seek medical treatment.<\/li>
  3. Tamil Nadu, Maharashtra and Uttar\nPradesh are the most popular states for tourists. Delhi, Mumbai, Chennai, Agra\nand Jaipur are the five most visited cities of India by foreign tourists<\/li>
  4. India has good air transport,\nparticularly given the country’s stage of development, and reasonable ground\ntransport infrastructure. The country also has high natural and cultural\nresources. However, there exists the potential\nto increase this growth rate to 30% – and when that happens tourism will\ncontribute around 25% of our GDP<\/strong>.<\/li><\/ol>\n\n\n\n

    Some issues related to\ntourism industry- <\/strong><\/h3>\n\n\n\n
    1. Infrastructure bottlenecks-<\/strong> <\/strong>India\u2019s tourism infrastructure\nremain somewhat underdeveloped. The nation has less hotel rooms per capita by\ninternational comparison and low ATM penetration. Fast-track clearances of hotel\nprojects should be done. <\/li>
    2. Poor flight connectivity-<\/strong> <\/strong>Poor air connectivity especially to\nrural area is a hindrance to Indian tourism. India\u2019s Udan scheme<\/strong> is a right step, but India has to\nincrease number of airports. E.g Mysore, has no commercial airport. <\/li>
    3. Poor hospitality-<\/strong> When it comes to the\nhospitality sector, even though the situation has improved in the last few\nyears, it needs to do much better, especially in the second-tier cities. To do\nso, the sector must not just invest in brick-and-mortar infrastructure, but also\nin human resources. In the last few years, India has seen several attacks on tourists<\/strong>, especially women. This\nsituation must be addressed not just because of the revenue but also because it\ntarnishes India\u2019s image. <\/strong><\/li>
    4. Decreased tourism-<\/strong> <\/strong>The Survey 2019 pointed out that\nthe tourism sector experienced a sharp slowdown in 2018, the Survey stated that\nthe foreign tourist arrivals (FTAs) in 2018-19 stood at 10.6 million compared\nwith 10.4 million in 2017-18. FDI in hotel and tourism also declined from\n$1,132 million in 2017-18 to $1,076 million in 2018-19.<\/li><\/ol>\n\n\n\n

      Measures to boost tourism\nindustry-<\/strong><\/h3>\n\n\n\n
      1. Improving infrastructure-<\/strong>\nInfrastructure should be strengthened. Land should be made available for hotels\nand reserve land for hotels in all new townships under planning.<\/strong><\/li>
      2. Skill development-<\/strong> <\/strong>Skill\ndevelopment efforts should be increased to train more persons. Focus should be\non training hospitality and humbleness. Proper language training is also\nneeded.<\/strong><\/li>
      3. Promoting niche tourism-<\/strong> <\/strong>Niche\ntourism refers to a type of speciality tourism that focuses on a specific\nconcept or topic. This can be food, sports, wildlife tourism. Each of these\ntours will focus on their individual concepts. The Ministry of Tourism designs\nnational policies for the development and promotion of tourism. Concerted\nefforts are needed to promote niche tourism products such as rural, cruise,\nmedical and eco-tourism. The Ministry of Tourism\u2019s Incredible India campaign\nfocus on promoting the tourism in India.<\/strong><\/li>
      4. Rural development-<\/strong> <\/strong>The\nsecret to enabling tourism growth is hidden in India’s 600,000 villages, which\ntogether represent an ocean of heritage, culture and experiences waiting to be\nexplored. Yet to unlock the hidden potential of India’s villages, we need to\napproach the issue through the lens of impact tourism.<\/strong><\/li>
      5. Focus on Impact tourism-<\/strong> <\/strong>It\nis a community and tourist-centred approach in which tourism is leveraged to\nhelp deliver sustainable community infrastructure. It gives tourists an\nauthentic experience of local culture and traditions while helping the\ncommunity. The village-based impact tourism\nmodel <\/strong>can boost tourism. <\/strong><\/li>
      6. Public private partnerships<\/strong>–\nWhat is needed now is an effective partnership between the government and the\nprivate sector. A National tourism board <\/strong>should\nbe created to provide the tourism sectors with a voice at government level.\nCurrently the Indian tourism industry is self-governed by multiple agencies\nwith no common goals. A tourism board, however, could clearly define the roles\nand responsibilities of both the government and private sector. <\/strong><\/li>
      7. Coordination at various levels-<\/strong> <\/strong>There is a need to strengthen the\ncoordination mechanism of various Ministries and stakeholders to resolve issues\nin promotion of tourism in the country. Also there is need for centre-state\ncooperation, and state-state cooperation.<\/strong><\/li>
      8. According\nto Economic Survey 2018-19<\/strong>\nincreased budgetary allocation for development of infrastructure, making land\navailable for hotels, and reduction in taxes is needed to boost tourism.\nAdditionally, the State governments need to be sensitised about tourism being a\nmajor driver of employment and poverty alleviation.<\/strong><\/li><\/ol>\n\n\n\n

        India has immense tourism potential which is yet to be explored. Government policies should focus on infrastructure and grass root development. It will not only lead to generation of employment, but will also enhance India\u2019s soft power.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Demand of the question Introduction. Write a contextual introduction. Body. Contribution of tourism in India\u2019s growth. Issues. Conclusion. Way forward and measures. India’s culture and diversity make it a land of beauty and attraction. Tourism in India is important for the country’s economy and is growing rapidly. Each city and state has so much to… Continue reading [Answered]Tourism industry has been a part of India\u2019s growth story in last decade, but still have not reached full potential. Discuss. Also suggest some measures to boost tourism in India.<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":49132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-49174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2019\/07\/Mains-Marathon-%40.png?fit=700%2C373&ssl=1","views":{"total":6,"cached_at":"","cached_date":1698431615},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/49174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=49174"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/49174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media\/49132"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=49174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=49174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=49174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}