{"id":71044,"date":"2020-09-26T18:33:16","date_gmt":"2020-09-26T13:03:16","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=71044"},"modified":"2020-11-26T18:36:28","modified_gmt":"2020-11-26T13:06:28","slug":"aatmanirbhar-bharat-in-toy-making","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/aatmanirbhar-bharat-in-toy-making\/","title":{"rendered":"Aatmanirbhar bharat in toy making"},"content":{"rendered":"<p><strong><b>Source:<\/b><\/strong>\u00a0<a href=\"https:\/\/www.thehindubusinessline.com\/opinion\/columns\/re-scripting-indias-toy-story\/article32574237.ece\"><u>The Hindu<\/u><\/a><\/p>\n<blockquote><p>Gs3: Changes in Industrial Policy and their Effects on Industrial Growth<\/p><\/blockquote>\n<p><strong><b>Context<\/b><\/strong>: Prime Minister Narendra Modi wants India to attain \u2018aatmanirbhar\u2019 in Toy manufacturing sector and called upon the country to become a global toy hub.<\/p>\n<p><strong><b>Need:<\/b><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65270\" src=\"https:\/\/i1.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture2-6.png?resize=233%2C115&amp;ssl=1\" sizes=\"auto, (max-width: 233px) 85vw, 233px\" srcset=\"https:\/\/i1.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture2-6.png?w=233&amp;ssl=1 233w, https:\/\/i1.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture2-6.png?resize=150%2C74&amp;ssl=1 150w\" alt=\"\" width=\"233\" height=\"115\" data-recalc-dims=\"1\" \/><\/p>\n<ul>\n<li><strong><b>High Domestic demand<\/b><\/strong>: India is home to 25 per cent of world\u2019s children aged between 0 and 12 years.<\/li>\n<li><b><\/b><strong><b>Inherent capacity<\/b><\/strong>: India possess a rich history and culture in the field of toy making.<\/li>\n<li><b><\/b><strong><b>Economic value<\/b><\/strong>: India\u2019s share in the global toy is just 0.5 per cent ($500 million) whereas real market, estimation stood at $90 billion.<\/li>\n<li><b><\/b><strong><b>Reduce import dependence<\/b><\/strong>: 80 per cent of the toys sold in India are imported from China.<\/li>\n<li><b><\/b><strong><b>Labour intensive:<\/b><\/strong>It offers large-scale employment to semi-skilled\/unskilled workers and, especially, women.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65271\" src=\"https:\/\/i0.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture3-4.png?resize=323%2C241&amp;ssl=1\" sizes=\"auto, (max-width: 323px) 85vw, 323px\" srcset=\"https:\/\/i0.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture3-4.png?w=323&amp;ssl=1 323w, https:\/\/i0.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture3-4.png?resize=300%2C224&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.forumias.com\/wp-content\/uploads\/2020\/09\/Picture3-4.png?resize=150%2C112&amp;ssl=1 150w\" alt=\"\" width=\"323\" height=\"241\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><b>Challenges in Toy making Industry<\/b><\/strong><\/p>\n<ul>\n<li><b><\/b><strong><b>Seasonal<\/b><\/strong>: Shelf life of a toy is limited.\u00a0<strong><b>For example<\/b><\/strong>, a Transformer Toy sells good during the movie releases and slows down soon thereafter.<\/li>\n<li><b><\/b><strong><b>Inflexible Labour laws<\/b><\/strong>: Indian laws do not permit recruitment or retrenchment based on demand thereby reducing the potential of the firms to grow big.<\/li>\n<li><b><\/b><strong><b>Small firms<\/b><\/strong>: Hamper the advantage of economies of scale make it less attractive in market.<\/li>\n<li><b><\/b><strong><b>Shying away by big players:\u00a0<\/b><\/strong>Unfriendly business laws prevented large corporate player to emerge in the sector.<\/li>\n<li><b><\/b><strong><b>Inefficient supply chain:\u00a0<\/b><\/strong>Owing to fragmented nature of the sector.<\/li>\n<li><b><\/b><strong><b>Input Dependence:<\/b><\/strong>Every time a new toy is to be made it needs different tooling but tooling in India is costly leading to over dependence on China.<\/li>\n<\/ul>\n<p><strong><b>Way forward:<\/b><\/strong><\/p>\n<ul>\n<li><b><\/b><strong><b>Flexible labour laws<\/b><\/strong>: Government should allow companies to hire and retrench employees based on demand and to protect workers the government can fix minimum wages.<\/li>\n<li><b><\/b><strong><b>Labour pooling:<\/b><\/strong>It can allow women to work at night with adequate safeguards.<\/li>\n<li><b><\/b><strong><b>Leveraging technology<\/b><\/strong>: The domestic toy sector needs to tap into India\u2019s expertise in information technology to offer games that capture the imagination of the children.<\/li>\n<li><b><\/b><strong><b>Ensure quality<\/b><\/strong>: A large-scale skilling programme is key to ensure of global quality<\/li>\n<li><b><\/b><strong><b>Branding:<\/b><\/strong>Producing toys in an eco-friendly manner will help Indian toy making industries to command a premium for their toys<\/li>\n<\/ul>\n<p>The \u20b95,000-crore\u00a0<strong><b>toy cluster at Koppal<\/b><\/strong>\u00a0in Karnataka is a step in the right direction. For India to become a toy hub, the government needs to create large scale special economic zones focussed on toys with plug-and-play infrastructure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source:\u00a0The Hindu Gs3: Changes in Industrial Policy and their Effects on Industrial Growth Context: Prime Minister Narendra Modi wants India to attain \u2018aatmanirbhar\u2019 in Toy manufacturing sector and called upon the country to become a global toy hub. Need: High Domestic demand: India is home to 25 per cent of world\u2019s children aged between 0&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/aatmanirbhar-bharat-in-toy-making\/\">Continue reading <span class=\"screen-reader-text\">Aatmanirbhar bharat in toy making<\/span><\/a><\/p>\n","protected":false},"author":10311,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230],"tags":[1302],"class_list":["post-71044","post","type-post","status-publish","format-standard","hentry","category-9-pm-daily-articles","tag-eco_7","entry"],"jetpack_featured_media_url":"","views":{"total":0,"cached_at":"","cached_date":1704945563},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/71044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/10311"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=71044"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/71044\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=71044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=71044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=71044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}