{"id":73895,"date":"2020-12-21T18:06:14","date_gmt":"2020-12-21T12:36:14","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=73895"},"modified":"2020-12-21T18:12:30","modified_gmt":"2020-12-21T12:42:30","slug":"values-of-advertising","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/values-of-advertising\/","title":{"rendered":"Values of advertising"},"content":{"rendered":"<p><strong>Context:\u00a0<\/strong>\u00a0Ethical values in advertising.<\/p>\n<p><strong>What are the guiding principles for publishing advertisements in the newspaper?<\/strong><\/p>\n<ul>\n<li><strong>Principles:<\/strong>\u00a0The code of business values has eight governing principles: honesty and integrity, respect, humility, excellence, consumer focus, transparency and fairness, neither favour nor discrimination, and finally, commitment to social good.<\/li>\n<li><strong>A fair balance:<\/strong>\u00a0If journalism is about maintaining a fair balance between what is in public interest and what the public is interested in, the ethical business practice for a news organisation in its pursuit of a sustainable revenue model is to refrain from interfering with editorial practices.<\/li>\n<li><strong>The code of editorial values<\/strong>: There is no wall but there is a firm line between the business operations of the company and editorial operations and content.\n<ul>\n<li>It is necessary to create a professionalism in the editorial functioning independent of shareholder interference so as to maintain an impartiality, fairness, and objectivity in editorial and journalistic functioning.<\/li>\n<\/ul>\n<\/li>\n<li><strong>The advertising team is guided by a triad:<\/strong>\u00a0the laws governing the sector, the code adopted by the Advertising Standards Council of India (ASCI), and the in-house code of the newspapers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Context:\u00a0\u00a0Ethical values in advertising. What are the guiding principles for publishing advertisements in the newspaper? Principles:\u00a0The code of business values has eight governing principles: honesty and integrity, respect, humility, excellence, consumer focus, transparency and fairness, neither favour nor discrimination, and finally, commitment to social good. A fair balance:\u00a0If journalism is about maintaining a fair balance&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/values-of-advertising\/\">Continue reading <span class=\"screen-reader-text\">Values of advertising<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":73899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230,1351,1310,9],"tags":[],"class_list":["post-73895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9-pm-daily-articles","category-daily-news","category-daily-news-updates","category-public","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2020\/12\/Values-of-advertising.jpg?fit=1280%2C720&ssl=1","views":{"total":0,"cached_at":"","cached_date":1704932531},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/73895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=73895"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/73895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media\/73899"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=73895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=73895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=73895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}