{"id":74434,"date":"2020-12-26T18:13:10","date_gmt":"2020-12-26T12:43:10","guid":{"rendered":"https:\/\/blog.forumias.com\/?p=74434"},"modified":"2020-12-28T17:58:10","modified_gmt":"2020-12-28T12:28:10","slug":"new-norms-for-dth-television-distribution-sector","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/new-norms-for-dth-television-distribution-sector\/","title":{"rendered":"New norms for DTH television distribution sector"},"content":{"rendered":"<p><b><span data-contrast=\"none\">Synopsis:\u00a0\u00a0<\/span><\/b><span data-contrast=\"none\">The reasons why a revised scheme for the Direct-to-Home (DTH) television distribution sector has been brought in.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Background<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Recently, the Union Cabinet has approved a revised scheme for the Direct-to-Home (DTH) television distribution sector which were in due for last 6 years after the TRAI gave its recommendation to reduce the license fee.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Under the new norms,<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><b><span data-contrast=\"none\">100% FDI in<\/span><\/b><span data-contrast=\"none\">\u00a0Direct-to-Home (DTH) television distribution sector has been allowed.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"none\">The li<\/span><b><span data-contrast=\"none\">cence period<\/span><\/b><span data-contrast=\"none\">\u00a0has been\u00a0<\/span><b><span data-contrast=\"none\">extended to 20 years<\/span><\/b><span data-contrast=\"none\">\u00a0from the present 10.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"7\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-contrast=\"none\">The l<\/span><b><span data-contrast=\"none\">icense fee<\/span><\/b><span data-contrast=\"none\">\u00a0has been reduced to 8% of Adjusted Gross Revenue, as opposed to 10% on Gross Revenue now.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">What is the need for Direct-to-Home?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Firstly,<\/span><\/b><span data-contrast=\"none\">\u00a0The Direct-to-Home (DTH) television distribution sector has been impacted by\u00a0<\/span><b><span data-contrast=\"none\">technological change<\/span><\/b><span data-contrast=\"none\">\u00a0like high bandwidth Internet and Over the Top (OTT) channels.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Second,\u00a0<\/span><\/b><span data-contrast=\"none\">some DTH operators are under pressure as few big DTH players have made their\u00a0<\/span><b><span data-contrast=\"none\">presence on Internet service and OTT\u00a0<\/span><\/b><span data-contrast=\"none\">as well.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Third,\u00a0<\/span><\/b><span data-contrast=\"none\">Fee reduction will address the\u00a0<\/span><b><span data-contrast=\"none\">concerns of petitioners<\/span><\/b><span data-contrast=\"none\">\u00a0filing the case in SC against high fees which is yet to get hearing.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Fourth,\u00a0<\/span><\/b><span data-contrast=\"none\">as per the operators, the\u00a0<\/span><b><span data-contrast=\"none\">amended New Tariff Order (NTO)\u00a0<\/span><\/b><span data-contrast=\"none\">by TRAI has made them mere carriers of channels, with taking away the pricing power. Thus, high fee is not feasible.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">What is the way forward?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">India with an estimated 200 million cable and satellite households serves as one of the biggest single markets for audiences. Any regulation should serve the consumer rather than the businesses.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The broadcasters must realise that only authentic programming and entertainment along with best combination of technology and pricing can attract viewers.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Synopsis:\u00a0\u00a0The reasons why a revised scheme for the Direct-to-Home (DTH) television distribution sector has been brought in.\u00a0 Background\u00a0 Recently, the Union Cabinet has approved a revised scheme for the Direct-to-Home (DTH) television distribution sector which were in due for last 6 years after the TRAI gave its recommendation to reduce the license fee.\u00a0 Under the&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/new-norms-for-dth-television-distribution-sector\/\">Continue reading <span class=\"screen-reader-text\">New norms for DTH television distribution sector<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":74467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1230,1351,1310,9],"tags":[1460,1462],"class_list":["post-74434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9-pm-daily-articles","category-daily-news","category-daily-news-updates","category-public","tag-eco_11","tag-eco_111","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/forumias.com\/blog\/wp-content\/uploads\/2020\/12\/New-norms-for-DTH-television-distribution-sector.jpg?fit=1280%2C720&ssl=1","views":{"total":0,"cached_at":"","cached_date":1704940789},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/74434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=74434"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/74434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media\/74467"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=74434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=74434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=74434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}