{"id":85808,"date":"2019-03-25T17:19:58","date_gmt":"2019-03-25T11:49:58","guid":{"rendered":"http:\/\/factly.forumias.com\/?p=2955"},"modified":"2019-03-25T17:19:58","modified_gmt":"2019-03-25T11:49:58","slug":"lesser-clicks-a-boon-for-bricks-2","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/lesser-clicks-a-boon-for-bricks-2\/","title":{"rendered":"Lesser clicks, a boon for bricks"},"content":{"rendered":"\n<ol class=\"wp-block-list\"><li>The Department of Industrial Policy &amp; Promotion new rules on the foreign direct investment (FDI) policy for e-retail has benefitted the offline retailers also known as brick and mortar (B&amp;M) retail sector.<\/li><li>Brick and mortar(B&amp;M) refers to businesses that are bound to a physical space,like a specific building that customers go to in order to buy products.After new rules,offline retailers did not faced any pressure whereas most e-commerce portals were forced to take down thousands of products from their portals to meet new government regulations.<\/li><li>Recently,DIPP had issued a clarification to the existing rules pertaining to Foreign Direct Investment in e-commerce companies.The new rules were (a)If an entity is owned by an e-commerce marketplace(ECM),it cannot sell its products on the platform run by the same ECM (b)A single vendor can&#8217;t account &nbsp;for more than 25% of sales in an ECM or platform and (c)The rules puts curbs on exclusive partnerships with brands or providing favorable services to a few vendors.<\/li><li>In 2016,the government permitted 100% FDI in the marketplace model of e-commerce,but not in the inventory-based model.In a marketplace model, ECMs act as platform for vendors to sell their products.In the inventory-based model,ECMs own and sell products.<\/li><li>The new rules of the DIPP policy was directed at protecting small vendors on e-commerce websites.It seeks to ensure small players selling on the portals are not discriminated against in favour of vendors in which e-commerce companies have a stake.It will also ensure a level playing field for all vendors looking to sell on the e-commerce portals.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The Department of Industrial Policy &amp; Promotion new rules on the foreign direct investment (FDI) policy for e-retail has benefitted the offline retailers also known as brick and mortar (B&amp;M) retail sector. Brick and mortar(B&amp;M) refers to businesses that are bound to a physical space,like a specific building that customers go to in order to&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/lesser-clicks-a-boon-for-bricks-2\/\">Continue reading <span class=\"screen-reader-text\">Lesser clicks, a boon for bricks<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[3127],"tags":[3291,3292,3293,3294],"class_list":["post-85808","post","type-post","status-publish","format-standard","hentry","category-economy","tag-brick-and-mortar-sector","tag-dipp","tag-e-commerce-sector","tag-fdi-rules","entry"],"jetpack_featured_media_url":"","views":{"total":0,"cached_at":1700772124,"cached_date":1704876324},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/85808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=85808"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/85808\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=85808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=85808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=85808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}