{"id":89175,"date":"2019-07-18T15:35:35","date_gmt":"2019-07-18T10:05:35","guid":{"rendered":"http:\/\/factly.forumias.com\/?p=8183"},"modified":"2019-07-18T15:35:35","modified_gmt":"2019-07-18T10:05:35","slug":"incredible-india-campaign-wins-pata-gold-award-2019","status":"publish","type":"post","link":"https:\/\/forumias.com\/blog\/incredible-india-campaign-wins-pata-gold-award-2019\/","title":{"rendered":"Incredible India Campaign Wins Pata Gold Award 2019"},"content":{"rendered":"\n<ol class=\"wp-block-list\"><li>The &#8220;Find the Incredible You&#8221; campaign\n(Incredible India) of the Tourism Ministry, has won the Pacific Asia Travel\nAssociation (PATA) Gold Award, 2019. The award was won under the\n&#8220;Marketing &#8211; Primary Government Destination&#8221; category.<\/li><li>As part of its promotional initiatives annually,\nthe Ministry of Tourism releases global media campaigns under the \u2018Incredible\nIndia\u2019 brand line.<\/li><li>The \u2018Incredible India 2.0\u2019 was launched in\nSeptember 2017. The campaign focusses on digital and social media and the\npromotion of niche tourism products of the country.<\/li><li>As part of the 2.0 campaign, five new television\ncommercials were produced by the ministry, which were aired globally on\ntelevision and social media.<\/li><li>These are &#8211; Yoga &#8211; &#8220;The Yogi of the\nRacetrack&#8221;, Wellness &#8211; &#8220;The Reincarnation of Mr. and Mrs.\nJones&#8221;, Luxury &#8211; &#8220;The Maharani of Manhattan&#8221;, Cuisine &#8211;\n&#8220;The Masala MasterChef&#8221; and Wildlife &#8211; &#8220;The Sanctuary in Paris&#8221;.<\/li><li>The campaign strategy was to shift the focus\nfrom the external experience of tourist destinations to the internal experience\nof travellers themselves. <\/li><li>The transformative experiences was brought out in\nform of films in the format of autobiographies of travellers, with the tagline\n\u201cFind the Incredible You\u201d.<\/li><li>PATA Gold Awards are given to tourism industry\norganizations and individuals making outstanding contribution towards the\nsuccessful promotion of the travel industry throughout the Asia Pacific Region.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Find the Incredible You&#8221; campaign (Incredible India) of the Tourism Ministry, has won the Pacific Asia Travel Association (PATA) Gold Award, 2019. The award was won under the &#8220;Marketing &#8211; Primary Government Destination&#8221; category. As part of its promotional initiatives annually, the Ministry of Tourism releases global media campaigns under the \u2018Incredible India\u2019 brand&hellip; <a class=\"more-link\" href=\"https:\/\/forumias.com\/blog\/incredible-india-campaign-wins-pata-gold-award-2019\/\">Continue reading <span class=\"screen-reader-text\">Incredible India Campaign Wins Pata Gold Award 2019<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1760],"tags":[6572],"class_list":["post-89175","post","type-post","status-publish","format-standard","hentry","category-polity-and-nation","tag-find-the-incredibel-you-campaign","entry"],"jetpack_featured_media_url":"","views":{"total":0,"cached_at":1700812165,"cached_date":1704313643},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/89175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/comments?post=89175"}],"version-history":[{"count":0,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/posts\/89175\/revisions"}],"wp:attachment":[{"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/media?parent=89175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/categories?post=89175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forumias.com\/blog\/wp-json\/wp\/v2\/tags?post=89175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}