Minister of Rural Development launches SAMARTH campaign to promote digital transactions at Gram Panchayat Level

Source: The post is based on the article “Minister of Rural Development launches SAMARTH campaign to promote digital transactions at Gram Panchayat Level” published in the PIB on 25th May 2023

What is the News?

Union Minister for Rural Development and Panchayati Raj launched the SAMARTH campaign.

What is the SAMARTH campaign?

It is a campaign to Promote Digital Transactions in 50000 Gram Panchayats‘.

Aim:

-To increase the adoption of digital payment methods, particularly among women, in 50,000 Gram Panchayats across the country.

-To empower rural communities by enabling them to participate in the digital economy and access the benefits of digital transactions.

It is part of the larger Amrit Mahotsav celebrations and is being implemented under the AzadiKaAmritMahotsav.