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Source: The post is based on the article “DAY-NRLM launches eSARAS mobile App to Market products made by women of Self-help Groups” published in PIB on 3rd July 2023.
What is the News?
The Union Ministry of Rural Development has launched eSARAS mobile App.
What is eSARAS mobile App?
eSARAS mobile App is an initiative of Deendayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM), a flagship program of the Ministry of Rural Development (MoRD).
Purpose: It is an e-commerce mobile app. It will be used as a more effective platform for marketing the products made by women of self-help groups.
What is eSARAS fulfillment center?
eSARAS fulfillment center will be managed by the Foundation for Development of Rural Value Chains (FDRVC).
– Note: FDRVC is a Not for Profit Company constituted under MoU between the Ministry of Rural Development and Tata Trusts to support large-scale community-based organizations.
Purpose: The center will be used for processing, packaging, and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
– It will also handle the logistics required to bring an online order to a customer’s doorstep.
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