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Source: The post is based on the article “Ministry of Steel meets to discuss first ever initiative to introduce labeling and branding of steel sector’s products” published in “PIB” on 23rd November 2023
Why in the News?
The Consultative Committee meeting for the Ministry of Steel has discussed the progress on the Initiative to introduce branding and labelling of ‘Made-in-India’ steel products in the global market.
What is the Initiative to introduce branding and labelling of ‘Made-in-India’ steel products?
| Specifications | Details |
| Launched by | Ministry of Steel and the Ministry of Commerce and Industry |
| Purpose | 1) Aims to add ‘Made in India’ labels to domestic steel products and promote them at the global level. 2) The label will have details of the product and a Made in India Logo along with a QR Code. |
| Phases | 1) Phase I: In this phase, all Integrated Steel Players (ISPs) have been included. This phase is expected to be completed by March 2024. 2) Phase II: Made in India Branding will be extended to the Specialized Steel Plants (SSPs). |
| Significance | 1) This is the first ever initiative by any ministry to introduce labeling and branding of the sector’s products. 2) It will make Indian steel products more attractive to buyers. 3) Ensures standardized quality of goods. 4) Strengthens the country’s domestic manufacturing in line with the Make in India Initiative. |
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