Ministry of Women And Child Development in Partnership Ministry Of Education and UNICEF Launches Campaign ‘Kanya Shikhsa Pravesh Utsav’
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What is the News?

On International Women’s Day, the Ministry of Women and Child Development (MoWCD) has launched a landmark campaign Kanya Shikhsa Pravesh Utsav.

What is Kanya Shikhsa Pravesh Utsav?

Launched by: Ministry of Women and Child Development(MoWCD) in partnership with the Ministry of Education and UNICEF.

Purpose: It is a campaign that aims to a) ​​bring back out of school adolescent girls in India to the formal education and/or skilling system and b) enhance enrolment and retention of girls between 11-14 years of age in school.

Umbrella Initiative: The campaign has been rolled out under the umbrella of the Beti Bachao Beti Padhao(BBBP) Initiative.

Key Features of the campaign: Under the campaign, over 400 districts across all states will be funded under Beti Bachao Beti Padhao Scheme for outreach and awareness generation at the grassroots level to sensitize communities and families to enroll adolescents girls in schools. This funding will be over and above the funding from Samagra Shiksha Abhiyan.

Moreover, Anganwadi workers(AWWs) will also be further incentivised for counseling and referring out of school adolescent girls. 

Significance of the campaign: The campaign intends to build on the existing schemes and programmes like Schemes for Adolescent Girls (SAG), Beti Bachao Beti Padhao (BBBP) and National Education Policy (NEP) to work on a comprehensive system for out of school girls.

Source: This post is based on the articleMinistry of Women And Child Development in Partnership  Ministry Of Education and UNICEF Launches Campaign Kanya Shikhsa Pravesh Utsavpublished in PIB on 8th Mar 2022.


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