PM pitches for ‘local for global’

What is the News?

After his ‘vocal for local’ pitch, Prime Minister has made a call for ‘local for global’ while praising the quantum jump in exports of Indian products.

What is the “Vocal for Local” and “Local for Global” Slogan?

The idea of the slogan “Vocal for Local” is to promote local industries and consume local wherever possible so that the long term effects of an increase in demand can be used to develop the domestic industries and make them gradually self-reliant. This will help in the upscaling of production and, eventually, make India a manufacturing centre for the world. 

An extension of this slogan is ‘local for global’ which means that local products in India should have global appeal and reach. 

PM on India’s ‘Local for Global’ Slogan

The Prime Minister said that India achieving its export target of USD 400 billion this fiscal year shows that the demand for its items is increasing all over the world.

He highlighted how new products from all corners of the country are reaching foreign shores. For instance, millet from Himachal and Uttarakhand was going to Denmark, Andhra’s Bainganpalli and Suvarnarekha mangoes were reaching South Korea, Tripura’s fresh jackfruits were headed for London and Gujarat wheat was being sent to Crimea and Sri Lanka.

Government e-Marketplace(GeM) Portal: Through the GeM Portal, the government has purchased items worth more than Rs 1 lakh crore. Close to 1.25 lakh small entrepreneurs and shopkeepers from every corner of the country have sold their goods directly to the government through this portal.

Source: This post is based on an article “PM pitches for ‘local for global’” published in The Hindu on 28th March 2022.