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Source: The post is based on the article “In our LiFEtime Campaign launched by India at COP 27, Sharm El-Sheikh” published in PIB on 15th November 2022
What is the News?
The Ministry of Environment, Forest and Climate Change has launched the “In Our LiFEtime” campaign at a side event of the COP 27 in Egypt.
What is the “In Our LiFEtime” campaign?
Launched by: The National Museum of Natural History(NMNH) under the Ministry of Environment Forest and Climate Change and United Nations Development Programme (UNDP)
Aim: To encourage youth between the age of 18 to 23 years to become message-bearers of sustainable lifestyles.
Features: The campaign gives a global call for ideas from youth across the world who are passionate about living environmentally conscious lives.
It encourages youth to submit their climate actions that contribute to lifestyles for the environment within their capacity. These practices should be sustainable and scalable, hence the practices would serve as good practices that can be shared globally.
Significance: The campaign is a great way to encourage youth to become ambassadors of sustainable lifestyle practices and grow into leaders that lead the way in biodiversity conservation and natural resource management.



