Deendayal Antyodaya Yojana – National Rural Livelihood Mission launches National Campaign “Sangathan se Samriddhi” to mobilize 10 Crore Rural Women into Self Help Groups

Source: The post is based on the article “Deendayal Antyodaya Yojana – National Rural Livelihood Mission launches National Campaign “Sangathan se Samriddhi” to mobilize 10 Crore Rural Women into Self Help Groups” published in PIB on 18th April 2023

What is the News?

The Minister of Rural Development has launched ‘Sangathan Se Samriddhi’ campaign.

What is Sangathan Se Samriddhi campaign?

The campaign has been launched under Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).

Aim: To empower marginalized rural households by bringing all eligible rural women into the fold of Self Help Groups(SHGs).

Target: The campaign aims to bring 10 crore women under the purview of SHGs from the existing nine crore.

The campaign will be organized in all states with the expectation of forming more than 1.1 lakh SHGs during the period through interventions like 1) organizing General Body Meetings of Village organization and experience sharing by SHG champions to motivate left out households to join SHGs, 2) training new SHG members, 3) reviving defunct SHGs, 4) opening SHG bank accounts among others.

Significance of the campaign: Rural population accounts for 65% of India’s total population. It is extremely important that women from these areas are empowered.

– DAY-NRLM has a vision that at least one woman member from every rural household can join a Self Help Group and take advantage of the opportunities and financial support offered under the programme to improve their livelihoods.

– The government has set a target that every woman associated with SHGs should be able to earn one lakh rupees per annum. This will empower them and automatically have a considerable effect on the country’s GDP.