Q. Consider the investments in the following assets:
1. Brand recognition
2. Inventory
3. Intellectual property
4. Mailing list of clients
How many of the above are considered intangible investments?

[A] Only one

[B] Only two

[C] Only three

[D] All four

Answer: C
Notes:

Statement 1 is correct- A brand serves as a distinct symbol, logo, or name that companies utilize to differentiate their product from others in the market. Brand equity is classified as an intangible asset since its worth does not derive from a physical entity and is primarily influenced by how consumers perceive the brand.

Statement 2 is incorrect- Inventory refers to the goods or products that a company holds for sale. It represents tangible assets, as inventory consists of physical items that can be seen, touched, and measured. Therefore, it is not considered an intangible investment.

Statement 3 is correct- Intellectual property (IP) includes intangible assets such as patents, trademarks, copyrights, and trade secrets. These are legal rights that protect creations of the mind, such as inventions, artistic works, and business names. Intellectual property is considered an intangible investment as it involves the acquisition and protection of intangible assets.

Statement 4 is correct- The mailing list of client is among the intangible assets of a company, encompassing a compilation of past customers. Building a customer list is a time-consuming process that holds substantial value for a business in the long run. It serves as an invaluable asset for targeted marketing efforts, enabling the company to promote new or existing products and services to specific customer segments. Additionally, the customer list plays a crucial role in attracting new business opportunities.

Source: https://www.mca.gov.in/Ministry/notification/pdf/AS_26.pdf

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