Contents
Introduction
The AI industry, valued at $196 billion (2023, Statista), thrives on the invisible labour of low-paid workers in developing nations, raising profound ethical, economic, and sustainability challenges for inclusive technological development.
The Hidden Human Infrastructure of AI
- Data Annotation: Workers label images, videos, and text for machine learning (ML) and large language models (LLMs) like ChatGPT and Gemini.
- Content Moderation: AI platforms rely on humans to filter violent, pornographic, or extremist material.
- Synthetic Media: Voice actors and even children provide training data for Generative AI (GenAI) tools.
- Outsourcing Chains: Tasks outsourced to intermediaries in Kenya, India, Philippines, Pakistan, and China often lack transparency, fair pay, or legal protection.
Social Challenges
- Labour Exploitation & Informality: Workers often earn less than $2/hour, below ILO’s Decent Work Standards. Lack of recognition leads to “ghost work” (Mary Gray & Siddharth Suri, Ghost Work).
- Mental Health & Well-being: Exposure to explicit content leads to PTSD, anxiety, depression (reports from Kenyan moderators, 2024). No safeguards or counseling mechanisms provided by tech giants.
- Global Inequalities: Value is extracted in the Global South but profits accrue in Silicon Valley, reinforcing digital colonialism. AI becomes “inclusive” in rhetoric but extractive in practice.
- Opacity & Accountability: Gig platforms use fragmented, surveilled microtasks, making it hard to regulate or unionize. Lack of transparency in AI supply chains undermines responsible AI principles (OECD AI Guidelines, 2019).
Economic Challenges
- Precarity of Employment: Most workers are on short-term, gig-based contracts, denying social security and upskilling opportunities. Creates a race to the bottom in wages across developing economies.
- Skill Mismatch: Non-experts are often assigned technical annotation (e.g., medical scans), reducing data reliability and AI accuracy. Undermines the sustainable scaling of AI ecosystems.
- Value Appropriation: The labour-value gap widens: annotations create billion-dollar AI products, but workers see negligible benefits. Absence of redistributive frameworks in AI-driven economies.
- Regulatory Vacuum: No global convention governs AI supply chains. Current debates (EU AI Act, UNESCO Recommendation on AI Ethics) focus more on content risks, not labour ethics.
Pathways to Inclusive and Sustainable AI
- Fair Work Protocols: Adopt ILO’s Decent Work Agenda for digital labour markets.
- Supply Chain Transparency: Mandatory disclosure of AI labour networks, similar to Modern Slavery Acts.
- Living Wages & Social Security: Benchmarking against national minimum wages; provide health and mental well-being support.
- Upskilling Pathways: Move workers from microtasks to higher-value AI design, coding, and auditing roles.
- Global Governance: Build labour provisions into AI treaties under the UN or G20, ensuring inclusive innovation.
Conclusion
As book The Age of Surveillance Capitalism warns, unchecked digital economies deepen inequality. Sustainable AI demands ethical labour practices to align innovation with justice, inclusivity, and human dignity.


