Contents
Introduction
Amid US-Iran-Israel war escalation (IRIS Dena sinking, March 2026), Budget 2026-27’s ₹7.85 lakh crore defence (15% rise), Economic Survey 2025-26’s 7.4% GDP amid conflicts and NITI Aayog’s Viksit Bharat scenarios underscore war’s performative nihilism.
From Territorial Wars to Geopolitical Performance
- The character of war in the 21st century has undergone a fundamental transformation. Traditionally, wars were fought for territorial conquest, resource control, or ideological dominance. However, contemporary conflicts increasingly function as geopolitical performances—designed to demonstrate technological superiority, strategic dominance, and domestic political resolve.
- The Israel–US–Iran tensions and earlier conflicts such as the Iraq War illustrate how wars can be prolonged spectacles driven by power signalling rather than clear strategic objectives. This normalization of war reflects a deeper crisis of global governance and moral accountability.
- During the Cold War, conflicts were shaped by ideological competition between superpowers. In contrast, contemporary wars increasingly reflect symbolic demonstrations of power. Military strikes are often conducted to signal deterrence and technological superiority rather than achieve decisive victory. Precision missile strikes and cyber operations enable limited conflict without full-scale war. Thus, warfare increasingly resembles strategic messaging rather than territorial transformation.
Drivers Behind the Normalization of War as Spectacle
- Technological Militarisation and AI-Driven Warfare: Rapid advances in artificial intelligence, drone warfare, and cyber capabilities have transformed conflict. AI-assisted targeting systems and autonomous weapons reduce the human visibility of violence. Real-time drone footage converts battlefield events into media narratives. This technological mediation creates psychological distance from the human costs of war.
- Media Amplification and Digital Spectacle: The modern information ecosystem transforms war into global spectacle. High-definition battlefield imagery circulates instantly across digital platforms. Governments utilise strategic communication campaigns to shape domestic and international perceptions. Consequently, war becomes performative politics, where narrative control is as important as battlefield outcomes.
- Strategic Nihilism and Erosion of International Norms: Increasing disregard for international law reflects the erosion of post-1945 norms. Institutions such as the United Nations Security Council often remain paralysed due to geopolitical rivalry and veto politics. This institutional paralysis encourages unilateral military actions, weakening the rules-based international order.
- Domestic Political Incentives: Governments may employ external conflicts to consolidate internal legitimacy. Military action often generates nationalistic mobilization. External threats can divert attention from economic or political crises. This dynamic reinforces the normalisation of militarised statecraft.
Consequences for Global Governance and Human Security
The transformation of war into spectacle produces multiple systemic risks:
- Humanitarian Impact: Civilian casualties and displacement increase dramatically and conflicts undermine global humanitarian norms.
- Economic Disruptions: Supply chains and energy markets become vulnerable. The International Monetary Fund warns that prolonged geopolitical tensions threaten global economic recovery.
- Erosion of Moral Responsibility: Repeated exposure to mediated violence fosters global desensitization, weakening public pressure for peaceful resolution.
Strategic Options for the ‘Rest of the World’
Despite the dominance of great powers the rest i.e., middle powers and Global South countries retain significant agency.
- Strategic Autonomy and Non-Alignment 2.0: Countries such as India are reviving principles of strategic autonomy, avoiding rigid bloc politics. Platforms like the BRICS and G20 provide opportunities for collective diplomatic balancing.
- Strengthening Multilateral Norms: Global South nations can advocate reforms in international governance: revitalising multilateral diplomacy, promoting adherence to international humanitarian law and supporting mediation and conflict resolution mechanisms. These efforts can counter unilateral militarism.
- Building Economic and Technological Resilience: Economic resilience is crucial to preserving autonomy. The Union Budget 2026–27 emphasises supply-chain diversification and technological self-reliance to protect economies from geopolitical shocks. Reducing dependency limits vulnerability to great-power coercion.
- Normative Leadership by Middle Powers: Countries with democratic legitimacy can promote human-centric global governance. India’s initiatives such as “Vasudhaiva Kutumbakam” diplomacy emphasise peaceful coexistence and cooperative security. Normative leadership can reshape global discourse away from militarism.
Way Forward:
To counter the normalization of war as spectacle:
- Strengthen IORA/BRICS for rule-based IOR norms, rejecting performative escalations.
- Diversify energy via renewables (Budget’s ₹1.39 lakh crore domestic defence push).
- Mandate UNSC reforms for veto accountability per NITI Viksit Bharat@2047.
- Launch counter-narratives via digital diplomacy to combat media desensitisation.
- Enforce economic sanctions on performative actors through WTO/G20 coalitions.
Conclusion
In The Argumentative Indian, Amartya Sen stresses ethical public reasoning; similarly, resisting spectacle-driven wars requires collective moral courage to defend multilateralism, strategic autonomy, and peaceful coexistence.


