[Answered] Analyze the role of a collaborative model promoting the cultural economy in addressing the challenges faced by Indian artists and artisans. How can such a model contribute to the preservation of traditional art forms and the promotion of contemporary artists as brands?

Introduction: Describe collaborative model promoting cultural economy.

Body: What are challenges faced by the artists and what are suggestions to resolve them?

Conclusion: Way forward

A collaborative cultural model is a model that helps in promoting culture by creating an ecosystem of innovative technology-based start-ups, providing guidance, technical support, infrastructure, access to investors, and networking opportunities. A collaborative culture model can help attain the goals set up during the UNESCO World Conference on Cultural Policies and Sustainable Development (MONDIACULT 2022) to leverage the transformative power of culture for sustainable development.

What are the challenges faced by artists?

  • Financial assistance: The challenges for artisans in promoting the culture lies in the lack of access to finance. They must rely on government support, and cultural institutions to support their initiatives which sometimes is not enough to extend their market reach.
  • Lack of transparency: The selection procedure for the selection of art form is not fully transparent and is found to be biased against the people of rural areas. Such traditional art forms are unable to find sponsors which limits their market reach and business facilitation.
  • Art Crimes: Crimes related to art like art theft, copyright infringement, forgery, fraud, and illicit trafficking pose significant challenges to the artists and the government. The lack of institutional infrastructure, expertise, and technology to verify the original art form compounds the problem.
  • Lack of training programs: Insufficient guidance and training from support groups, the government also affects the cultural heritage as artisans are often exploited through the dissemination of disinformation of cultural history through various sources without verifying the authenticity.

How can a collaborative model help to preserve traditional art forms?

  • Tackling art crimes: Various art crimes need to be handled by addressing increased security measures, international cooperation, public awareness, and advanced technology for authentication and tracking of the artwork.
  • Capacity building: Measures to develop capacity building of its artists should be the prime focus for the government and various cultural groups. This can be developed by taking help from the private sector and creating an ecosystem of innovative technology-based start-ups in the arts and crafts sector, providing guidance, technical support, infrastructure, access to investors, and networking opportunities.
  • Institutional support: Institutional support in terms of providing guidance, training, professional development, material support, and access to markets will help those living outside the city to ensure equal representation with those who live in metro cities.
  • Leverage modern technologies: A facilitation centre supported by Government and industry efforts can help in knowledge sharing, economic empowerment, leveraging data and ICT to enhance their participation in the business ecosystem.


The growth and development of artists and enhancing their sustainable livelihood depend on promoting a collaborative model promoting a cultural economy and building India’s soft power by promoting the economic and cultural significance of art and culture of India.

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