Contents
Introduction
As India’s digital economy expands to $1 trillion by 2030 (IAMAI, MeitY), concerns over monopolistic ecosystems, data concentration, and platform lock-ins highlight the imperative for the State to architect open, contestable, citizen-centric digital markets.
Why the State Must Reclaim Its Market-Shaping Role
- Platformisation and Private Ecosystem Dominance: Digital markets are increasingly governed by ecosystem orchestrators — global tech giants controlling operating systems, app stores, cloud layers, data flows, and algorithmic governance. Their bundling, self-preferencing, exclusionary access and interoperability restrictions reduce competition. Studies by OECD (2023) and Competition Commission of India (CCI) show digital markets tend to become “winner-takes-most” due to network effects.
- Illusion of Competition: Multiple platforms (e.g., Android–iOS, Amazon–Flipkart) appear competitive but follow similar strategies: Data hoarding, Vertical integration, Lock-in through default settings. Thus, competition becomes intra-ecosystem, not market-wide.
- Public Interest Risks: Unregulated digital architectures affect: Consumer choice, SME access to markets, Data sovereignty, Algorithmic fairness. They can shape everything from credit access to mobility patterns.
- Limitations of Ex-post Regulation: Traditional regulation—antitrust investigations, penalties, data protection laws—comes after harm, often too late in fast-moving digital markets.
Hence, a proactive, architectural role of the State is necessary.
Digital Public Infrastructure (DPI) as a Market-Shaping Tool
- India pioneered Digital Public Infrastructure (DPI)—digital identity (Aadhaar), payments (UPI), digital documents (DigiLocker), and data empowerment (DEPA).
- These systems create public rails, enabling private innovation without dependence on a dominant private orchestrator.
- The India Stack has enabled over 2,000 fintechs, while reducing transaction frictions.
State as Architect, Not Just Regulator
DPI demonstrates three foundational functions:
- Catalytic Anchor Client – Government adoption (e.g., Aadhaar authentication) seeded early network effects.
- Institutional Continuity – Through entities like NPCI, a non-profit public utility.
- Design for Inclusion – Low-cost, multilingual, mobile-first design ensures accessibility.
This shifts the paradigm from “regulating after exclusion” to “designing out exclusion from the start”.
UPI Zero-Cost Rail Ethos as Proof of Public Commitment
- Democratization of Payments: UPI’s zero MDR (Merchant Discount Rate) model ensures no user—consumer or merchant—pays for digital payments. Over 12 billion monthly transactions (NPCI, 2024). Small merchants onboarded without cost barriers.
- Contestability and Level Playing Field: By keeping the rails open, interoperable, and free, UPI prevents the formation of payment monopolies. Allowed entry of PhonePe, Google Pay, Paytm, banks, fintech startups. Prevented dominance of card networks’ fee-driven model.
- Public Purpose Orientation: Reaffirmation by RBI in 2024 to keep UPI zero-cost signals a commitment to: Financial inclusion, Digital equity, Market neutral design.
- Global Recognition: World Bank (2023) calls UPI “the world’s most inclusive real-time payment system”; G20 recognises DPI as a replicable model.
Conclusion
States must shape markets, not merely regulate them. India’s UPI-centred DPI exemplifies how openness, neutrality and public purpose can govern future digital architectures responsibly.


