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Clean Air India Initiative’ launched
News
- Prime Minister of Netherlands Mark Rutte launched the ‘Clean Air India Initiative’ in the national capital on Thursday.
Important Facts
- The campaign aims to curb air pollution in Indian cities.
- The Clean Air India Initiative is a collaborative project between Get In The Ring, the government of the Netherlands, Start-up India, and INDUS Forum, an online matchmaking platform of Indian and Dutch businesses.
- An ‘INDUS impact’ projects is initiated to curb the severe air pollution in Delhi.
- It aims to halt the hazardous burning of paddy stubble by promoting business partnerships that “upcycle” it.
- This entails using paddy straw as feedstock to make materials that would find use in construction and packaging — a technology and expertise that Dutch companies are keen to market in India.
- To solve the global problems Mark Rutte suggests
- Governments must articulate about the problems they want to solve
- bring together the right partners
- Channelise entrepreneurs in the right direction
- Sigrid Kaag, the Dutch Minister for Foreign Trade and Development Cooperation, said that Sustainable businesses present an opportunity to do social good, as they represent a for-profit orientation in the right framework.
- Experts estimating that 80% of India is not covered by AQM data collecting which is the first step toward monitoring and combating air pollution.
- This improves the business opportunities for Dutch firms for sale of equipment (such as sensors), data, and solutions concerning air quality monitoring (AQM).
