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- In the monthly radio address, “Man ki baat”, Prime Minister Narendra Modi has urged people to start a new revolution against plastic from 2 October, 150th birth anniversary of Mahatma Gandhi.
- He has also urged municipalities, NGOs and the corporate sector to take measures for safe disposal of accumulated plastic waste before 2019 Diwali.
- The Prime Minister has further urged people participate in the annual “Swachhta Hi Seva” campaign, which will begin on September 11.
- ‘Swachhta Hi Sewa’ (Cleanliness is service) is a campaign launched in 2018 as a part of Swachh Bharat Mission. The campaign aims at generating greater public participation towards Swachhta (cleanliness)
- Swachh Bharat Mission is a cleanliness campaign initiated by Govt. of India in 2014. It seeks to achieve a Clean India by 2019, as a fitting tribute to the 150th Birth Anniversary of Mahatma Gandhi.
- Swachh Bharat Mission (Gramin) aims to improve the levels of cleanliness in rural areas through Solid and Liquid Waste Management activities and making villages Open Defecation Free (ODF) and clean.
- Swachh Bharat Mission (Urban) aims at elimination of open defecation, conversion of unsanitary toilets to pour flush toilets, eradication of manual scavenging, municipal solid waste management and bringing about a behavioural change in people regarding healthy sanitation practices.
