‘Lavender Cultivation’ under CSIR-IIIM’s Aroma Mission to be started in Ramban as a part of Purple Revolution

What is the news?

The Union Minister of State has said that the government was planning to commence ‘Purple Revolution’ in Ramban district in Jammu and Kashmir.

What is the Purple Revolution?

Purple or Lavender Revolution was launched by the Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR) Aroma Mission.

Aim: To increase lavender cultivation in Jammu and Kashmir. 

Objective: To empower domestic farmers and support India’s aromatic crop-based agro-economy by reducing imports of aromatic oils and increasing home-grown varieties.

Under the mission, first-time farmers were given free lavender saplings, while those who had cultivated lavender before were charged Rs. 5-6 per sapling.

What is an Aroma Mission?

The Aroma Mission was launched by the Council of Scientific and Industrial Research (CSIR).

Aim: To bring transformative change in the aroma sector through desired interventions in the areas of agriculture, processing and product development for fuelling the growth of aroma industry and rural employment.

Objectives of the Mission: 

– To promote the cultivation of aromatic crops for essential oils that are in great demand by the aroma industry.

– To enable Indian farmers and the aroma industry to become global leaders in the production and export of some other essential oils on the pattern of menthol mint.

– To provide substantial benefits to the farmers in achieving higher profits, utilization of wastelands and protection of their crops from wild and grazing animals.

Source: This post is based on the article “‘Lavender Cultivation’ under CSIR-IIIM’s Aroma Mission to be started in Ramban as a part of Purple Revolution” published in PIB on 21st February 2022.