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Source: The post is based on the article “Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism to boost Medical Tourism ” published in PIB on 8th August 2023.
What is the News?
The Ministry of Tourism in order to boost Medical Tourism in the country has formulated a National Strategy and Roadmap for Medical and Wellness Tourism.
What is the National Strategy and Roadmap for Medical and Wellness Tourism?
Aim: To provide an institutional framework, strengthening the ecosystem for medical and wellness tourism, developing a brand and ensuring quality assurance.
Key Pillars: The Strategy has identified the following key pillars to promote India as a destination for medical value travel and wellness tourism.These are:
– Develop a brand for India as a wellness destination
– Strengthen the ecosystem for medical and wellness tourism
– Enable digitalization by setting up Online Medical Value Travel (MVT) Portal
– Enhancement of accessibility for Medical Value Travel
– Promoting Wellness Tourism
– Governance and Institutional Framework
What are the ongoing activities going on to promote Medical Tourism in India?
Firstly, the Ministry of Tourism releases global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country.
– Digital promotions are also regularly undertaken on the theme of Medical Tourism.
Secondly, in the case of e-Medical Visa and for e-Medical Attendant Visa, triple entry is permitted and extension may be granted up to 6 months on case to case basis on merits of each case by the Foreigners Regional Registration Officers (FRRO)/Foreigners Registration Officer (FRO) concerned.
Thirdly, the Union Ministry of Health is coordinating with other Ministries and stakeholders viz. Hospitals, Medical Value Travel (MVT) facilitators, Insurance Companies, NABH etc to promote medical value travel in the country.
