Source: The post is based on the article “Ministry of Tourism launches a wedding tourism campaign to unlock the potential of India’s huge wedding industry” published in PIB on 19th August 2023.
What is the News?
The Ministry of Tourism has launched a Wedding Tourism Campaign to showcase India as a premier wedding destination globally. This campaign was launched as part of Incredible India Initiative.
The campaign aims to establish India as the foremost choice for couples seeking an extraordinary wedding experience while bolstering the growth of the wedding industry and overall tourism in India.
What is the Incredible India campaign?
Incredible India campaign was launched by the Ministry of Tourism in the year 2002 to promote tourism in India to other countries’ populations.
The purpose of the campaign was to make a brand out of India that depicted its history, diversity, religious beliefs, and spirituality, all in all, it showed India as the melting pot of cultures that it was and is to this date.
In 2017, ‘Incredible India 2.0’ campaign was launched.It marks a shift from generic promotions undertaken across the world to market-specific promotional plans and content creation.
The campaign focuses on digital and social media and the promotion of Niche tourism products, including yoga, wellness, luxury, cuisine and wildlife.
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