Nasha Mukt Bharat Abhiyaan (NMBA)

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News: An event was held on occasion of completion of 5 years of Nasha Mukt Bharat Abhiyaan (NMBA), by Department of Social Justice & Empowerment on 8th August 2025.

About Nasha Mukt Bharat Abhiyaan (NMBA)

Source – PIB
  • It is a nationwide campaign addressing substance abuse through prevention, treatment, and rehabilitation.
  • Aim: It aims to foster a healthy, disciplined, and drug-free youth population, thereby contributing to the broader goal of national development and social well-being.
  • Launched on: Launched on 15 August 2020
  • Nodal Ministry: Ministry of Social Justice and Empowerment
  • Strategy adopted: NMBA employs a three-pronged strategy –
    • Supply Control: Managed by the Narcotics Control Bureau.
    • Demand Reduction & Awareness: Led by the Ministry of Social Justice and Empowerment through extensive outreach and awareness activities.
    • Treatment & Rehabilitation: Provided by the Ministry of Health and Family Welfare.
  • Background: It is a key initiative under the National Action Plan for Drug Demand Reduction (NAPDDR).
    • The Ministry of Social Justice and Empowerment launched the National Action Plan for Drug Demand Reduction (NAPDDR) in 2018.
    • It was according to the obligation of State under Article 47 of the Constitution under the Directive Principles of State Policy.
    • Aim: The NAPDDR aims to address the growing challenge of substance abuse through a comprehensive framework focused on preventive education, awareness generation, counselling, treatment, and rehabilitation.
  • Coverage: It was initially implemented in 272 high-risk districts, but it is expanded to encompass all districts nationwide
    • These districts were identified through the National Survey on Substance Use and inputs from the Narcotics Control Bureau (NCB).
  • Stakeholders and target groups
Source – PIB
  • Key activities to be done
Source – PIB
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