Nayi Chetna 3.0

Source: This post on Nayi Chetna 3.0 has been created based on the article “Union Minister Shri Shivraj Singh Chouhan to launch Nayi Chetna 3.0 – Pahal Badlaav Ki, A National Campaign Against Gender-Based Violence on 25th November 2024 in New Delhi”  published in PIB on 25th November 2024.

Why in news?

Recently, the third edition of the national campaign against gender-based violence, Nayi Chetna 3.0 – Pahal Badlaav Ki was launched.

About the Campaign Overview

1. Organized by:  The Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development

2. Duration: It is a month-long campaign which will run from 25th November to 23rd December 2024 across all Indian States and Union Territories.

3. Led by: DAY-NRLM’s extensive Self-Help Group (SHG) network

4. Aim: The campaign aims to amplify awareness and encourage grassroots-level action to combat gender-based violence.

5. The initiative embodies the spirit of Jan Andolan or people’s movement. This year’s campaign operates under the slogan, “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf” (United Voice Against Violence).

6. Nayi Chetna 3.0 adopts a whole-of-government approach. It will involve collaboration among nine key Ministries and Departments including Ministry of Women and Child Development, Ministry of Health and Family Welfare, Department of School Education and Literacy, etc

7. Key Objectives: Its objectives include:

i) Raising awareness about all forms of gender-based violence.

ii) Mobilizing communities to speak out and demand accountability.

iii) Facilitating access to support systems for timely intervention and assistance.

iv) Empowering local institutions to take decisive action against violence.

8. Goals for Nayi Chetna 3.0: The third edition aims to build on past successes by mobilizing communities and institutions to:

i) Generate widespread awareness about gender-based violence.

ii) Foster collective action at the grassroots level.

iii) Drive convergence among government ministries and community stakeholders.

iv) Create a sustainable and informed movement for gender equality and women’s empowerment.

Achievements from Previous Campaigns

Since its inception, the Nayi Chetna campaign has made remarkable progress in mobilizing communities:

First Edition: Reached 3.5 crore people nationwide with active support from multiple line ministries.

Second Edition: Engaged 5.5 crore participants across 31 States and Union Territories, conducting over 9 lakh awareness activities on gender-based violence.