Niveshak Didi – Phase II 

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News: Recently, the Investor Education and Protection Fund Authority (IEPFA) has successfully inaugurated Phase II of Niveshak Didi.

About Niveshak Didi – Phase II

Source – Prasar Bharati
  • It is flagship financial literacy initiative by Ministry of Corporate Affairs
  • Launched by: Investor Education and Protection Fund Authority (IEPFA), under the Ministry of Corporate Affairs.
  • Launched in:  The Phase-I was launched in 2023, currently entering Phase 2 in April 2025.
  • Aim: To deepen financial awareness among rural communities across India.
  • Objectives of Phase II:
    • To enhance financial awareness and encourage responsible money management practices among rural women by adopting community-driven models.
    • To foster inclusive banking, strengthen digital literacy, and prevent financial frauds through the involvement of local women influencers.
  • The initiative is designed as a program led by women for women to create relatable and impactful learning experiences.
  • Key Features of Phase II
    • It introduces interactive and participatory training modules to make learning more engaging.
    • It partners with grassroots organisations to maximize impact and ensure community involvement.
    • The program emphasizes the importance of savings, safe investment practices, and fraud prevention.
    • It also focuses on enabling women and rural citizens to use digital financial services confidently.

About IEPFA

  • The Investor Education and Protection Fund Authority (IEPFA) was established by the Government of India under the Ministry of Corporate Affairs.
  • Mandate: To promote investor education, financial awareness, and investor protection.
  • It organizes nationwide programs and outreach activities to empower citizens with financial knowledge.
  • It also works to safeguard citizens against fraudulent practices and to build a more financially resilient society.
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