Explanation: The Climate Neutral Now Initiative is one of several initiatives launched by the UNFCCC secretariat to increase climate action by engaging non-Party stakeholders (sub-national governments, companies, organizations, individuals).

• It was launched in 2015 based on a mandate to promote the voluntary use of carbon market mechanisms recognized under the Convention.
• It has evolved to become a much wider tool for awareness-raising, capacity building, partnership development, promoting and facilitating the estimation of carbon footprints, the reduction of those footprints, and voluntary compensation (offsetting).

Source: https://unfccc.int/climate-neutral-now