Sevottam Model is a model proposed by 2nd ARC (Administrative Reforms Commission) for public Service Delivery.  

• The word, Sevottam, is a combination of two Hindi words: ‘Seva’ (service) and ‘Uttam’ (excellence).  
• Sevottam Model is now regarded as a standard model for providing services in citizen centric governance.  
• The model is developed by rectifying the drawbacks in the earlier mechanisms of public service delivery like Citizen Charters (CC), and is gradually adopted by various departments under Central and State government. 

Source: Laxmikanth