Q. SonChiraiya was recently seen in news. Which of the following correctly explains it?

[A] It is a new form of handicraft art getting popular in Maharashtra

[B] It is a brand and logo for the marketing of urban Self-Help Group (SHG) products.

[C] It is a new scheme to popularize solar energy products in India

[D] It is a traditional wood-crafting style popular in the Deccan

Answer: B

The Ministry of Housing and Urban Affairs has launched ‘SonChiraiya’. 

About SonChiraiya: 

  • SonChiraiya is a brand and logo for the marketing of urban Self-Help Group (SHG) products.  
  • This will help in improving visibility and global access for the products made by urban SHG women. 

Read more: MoHUA launches one brand -‘SonChiraiya’ – for Urban SHG products